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Media Literacy

Media Literacy

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Media Literacy

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  1. Media Literacy

  2. Media in our lives • Growing up… • How many TVs were in your house? • How many computers? • How many family members had a cell phone?

  3. Generation M Source: www.kff.org; Generation M2, 2010

  4. Source: www.kff.org; Generation M2, 2010

  5. Source: www.kff.org; Generation M2, 2010

  6. www.kff.org; Generation M2, 2010

  7. www.kff.org; Generation M2, 2010

  8. Television • Average time spent watching TV: • 4.5 hours / day. • TV considered “old” media but still extremely popular and mixing more with “new” media. www.kff.org; Generation M2, 2010

  9. Cell Phones • “The cell phone has rapidly cemented its place as a media delivery platform for young people.” (pg 18) • Average texts: • 118 / day • Average media use: • 49 minutes / day www.kff.org; Generation M2, 2010

  10. Computers www.kff.org; Generation M2, 2010

  11. Music • Gender gap: • Girls typically spend more time listening to music than boys; but… • Music platforms www.kff.org; Generation M2, 2010

  12. Print Media / Movies www.kff.org; Generation M2, 2010

  13. Multitasking www.kff.org; Generation M2, 2010

  14. What about parental guidelines? www.kff.org; Generation M2, 2010

  15. So… why do we care about all of this? • What is media literacy? • “the ability to access, analyze, evaluate, and communicate information in a variety of forms.” (etr.org, 2006) • Why is media literacy important? • Media & sex • Media & advertising

  16. How do we promote media literacy? • Communicate! • Deconstruct the message • Who paid for it? Why? • Who is the target audience? • What message is being sent? • What lifestyle is promoted?

  17. http://www.bing.com/images/search?q=Sheryl+crow+got+milk+ad&view=detail&id=EE7FCB8D86D9C1509EF2BECB7643DE3F0A2B1CB2&first=0&FORM=IDFRIRhttp://www.bing.com/images/search?q=Sheryl+crow+got+milk+ad&view=detail&id=EE7FCB8D86D9C1509EF2BECB7643DE3F0A2B1CB2&first=0&FORM=IDFRIR

  18. http://www.pbs.org/wgbh/pages/frontline/kidsonline/view/