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Understanding Business Models: Elements, Revenue Sources, and Cost Structures

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This guide offers insights into business models, highlighting their core elements: defining what a business does, how it generates revenue, and the nature of rights and assets involved. Explore different types of assets including physical, financial, intangible, and human, while examining various revenue sources such as subscriptions, transaction fees, and licensing. Additionally, the text discusses cost drivers and structures, helping readers understand income, expenses, and cash flow considerations. Ideal for entrepreneurs and business students, this resource emphasizes strategic thinking in business operations.

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Understanding Business Models: Elements, Revenue Sources, and Cost Structures

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Presentation Transcript

  1. Emer Dooley University of Washington Business models

  2. What is a Business Model • 2 elements • What does a business do? • How does it make money?

  3. What rights are being sold? • Ownership of an asset • Those that significantly transform the asset: Creator • Those that don’t: Distributor • Right to use an asset: Landlord • Right to be matched with the buyers and sellers of something: Broker • Assets can be Physical, Financial, Intangible or Human

  4. Start with… • Revenue • Expenses • How much capital you’ll need • What will the cash flow look like? • Do some sensitivity analysis

  5. Revenue Sources and Streams • Single • Multiple • Interdependent • Loss Leader • Subscription • Unit-Based • Ad-based • Licensing • Transaction Fee

  6. London-Barcelona $70

  7. Other Business Models:

  8. Free DVRs Total DVR Subscription Revenue $500 $450 $400 $350 $300 $250 $200 $150 $100 $ 50 0 Profit Loss Months $250= Cost of DVR Months 0 6 12 18 24 30 36

  9. Direct Cross-Subsidy Producer Product One (Paid) Product One (Free) Consumer

  10. Cross-Subsidy

  11. The Three-Party Model Producer Ad Space (Paid) Content (Free) Paid Product Consumer Advertiser

  12. Three-party Model

  13. Freemium Producer Basic Product (Free) Premium Product (Paid) Many Consumers Consumer

  14. Cost Drivers and Structures • Fixed • Variable • Semi-Variable • Non-Recurring • Direct Payroll • Inventory • Space • Advertizing

  15. Read Free: The Future of a Radical Price by Chris Anderson

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