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Marketing Strategy for the Scot Antarctica Library & Archive

Marketing Strategy for the Scot Antarctica Library & Archive. By Damian McLeod. Who are our Stakeholders?. *Members of the Public *Community Groups *Academics *Archivists *Enthusiasts *Local Councils *COG’s *Ministry of Arts, Culture & Heritage. What is our purpose?.

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Marketing Strategy for the Scot Antarctica Library & Archive

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  1. Marketing Strategy for the Scot Antarctica Library & Archive By Damian McLeod

  2. Who are our Stakeholders? *Members of the Public *Community Groups *Academics *Archivists *Enthusiasts *Local Councils *COG’s *Ministry of Arts, Culture & Heritage

  3. What is our purpose? * To preserve and make accessible the relics, writing and ephemera associated with the Antarctic explorers.

  4. How do we achieve this? *Identify funding streams *Talk to our stakeholders about volunteering *Long term strategic focus *Identifying strengths & weaknesses *Collaboration with like minded institutions and the SCOT community.

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