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Spice Advertising Inc.

Spice Advertising Inc. Betsey Johnson. Started in 70’s Young, girly but sexy, city punk Clothing sold in large department stores As well as over 20 boutiques In 2010, almost 100 boutiques worldwide 2012: Closure of all stores. Now focus on department store lines. Objecitves.

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Spice Advertising Inc.

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  1. Spice Advertising Inc.

  2. Betsey Johnson • Started in 70’s • Young, girly but sexy, city punk • Clothing sold in large department stores • As well as over 20 boutiques • In 2010, almost 100 boutiques worldwide • 2012: Closure of all stores. • Now focus on department store lines

  3. Objecitves Spice Advertising Inc. wants to create brand recognition of the Betsey Johnson brand and for Betsey Johnson to once again be a household name. This can be achieved by creating an emphasis on heavy advertising to remind consumers how important the Betsey Johnson brand is in fashion and culture.

  4. Positioning Strategy

  5. SWOT Analysis

  6. Strategies and Executions Billboards: Electronic to show various images Direct Mail: Special offers attached Magazine: Ads in Seventeen and Cosmopolitan Interactive: Virtual hangers that show Facebook likes for garments Special Event: Traveling trunk shows

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