Spice Advertising Agency Betsey Johnson
overview • Due to a recent down turn the Betsey Johnson label has run into some trouble and Spice Advertising wants to help recreate the marketing structure of the company to keep this unique and loved brand alive. Spice Advertising has evaluated the Betsey Johnson label and through research has come up with a promotional campaign that is sure to help turn the Betsy Johnson label around. The marketing and events that Spice Advertising has come up with will ensure that the brand will continue to survive.
promotions • Direct mail - flyers • Special event – trunk show, macy’s special sales promotions • Interactive – virtual hangers • Magazine ads – in cosmopolitan, and elle magazine
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