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CHAPTER 2

CHAPTER 2. Organizational Strategy, Competitive Advantage, and Information Systems . Chapter Opening Case. First problem. Solution: Reduce number of vendors. Dana Deasy. Chapter Opening Case (continued). BP’s attempted solution.

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CHAPTER 2

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  1. CHAPTER 2

    Organizational Strategy, Competitive Advantage, and Information Systems
  2. Chapter Opening Case First problem Solution: Reduce number of vendors Dana Deasy
  3. Chapter Opening Case (continued) BP’s attempted solution BP’s second problem: Deepwater Horizon well exploded
  4. Before the Stores (IT’s About Business 2.1)
  5. 2.1 Business Processes Business Process Cross-Functional Business Processes
  6. Receive Ticket Order Traveler Airline Web Site Seats Available NO Notify Traveler Plan Trip YES Reserve Seats Check Flights NO Frequent Flyer Mileage Sufficient? Use Credit Card? NO Seats Available? NO YES YES Charge Credit Card YES Subtract Mileage Submit Ticket Order Charge OK? NO Notify Traveler Receive e-Ticket YES Confirm Flight(s) Issue e-Ticket
  7. 2.2 Business Process Reengineering and Business Process Management Business Process Reengineering Business Process Management
  8. Business Pressures, Organizational Responses, and IT Support
  9. Friedman’s Ten Flatteners Uploading Outsourcing Offshoring Call center in India
  10. Friedman’s Ten Flatteners Supply chaining Insourcing Informing
  11. Technology Pressures Technological Innovation and Obsolescence Information Overload
  12. Technological Innovation and Obsolescence (continued) Innovation: Telegraph Obsolescence: Pony Express
  13. Technological Innovation and Obsolescence (continued) Obsolescence: old film camera Innovation: digital camera
  14. 2.4 Competitive Advantage and Strategic Information Systems Competitive Advantage Strategic Information Systems
  15. Porter’s Competitive Forces Model
  16. Porter’s Value Chain Model
  17. Strategies for Competitive Advantage Cost Leadership Differentiation Innovation Operational Effectiveness Customer-orientation
  18. Chapter Closing Case
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