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Strategic PR for Small Business

Strategic PR for Small Business. Create a Business-Aligned C ommunication S trategy. Common Myths. You need a big b udget Editorial = Advertising If I can just get on Oprah It’s all about spin Just do it. Simple Truths. Be real Keep it simple Focus is your friend

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Strategic PR for Small Business

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  1. Strategic PR for Small Business Create a Business-Aligned Communication Strategy

  2. Common Myths You need a big budget Editorial = Advertising If I can just get on Oprah It’s all about spin Just do it

  3. Simple Truths Be real Keep it simple Focus is your friend Let the story unfold Share

  4. Getting Started: Internal • Who are you • What makes you special • Identify key influencers • Build your network

  5. Getting Started: External Bulletproofing Pick your battles Be consistent across all touch points Low hanging fruit

  6. Questions?!

  7. facebook.com/kimberlystrenkpr twitter.com/kspr_kimberly kimberlystrenkpr. wordpress.com kimberlystrenkpr.com

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