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Strategic Recruitment for PR Excellence

Strategic Recruitment for PR Excellence. Greg Savage International CEO Aquent. The hiring environment. What's happening now? What's going to happen in the coming year? What should you be doing to ensure an advantage? The Aquent Orange Book. Predicted revenue change.

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Strategic Recruitment for PR Excellence

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  1. Strategic Recruitment for PR Excellence Greg SavageInternational CEO Aquent

  2. The hiring environment • What's happening now? • What's going to happen in the coming year? • What should you be doing to ensure an advantage? • The Aquent Orange Book

  3. Predicted revenue change

  4. Predicted revenue increase %

  5. Percentage salary increases for PR/Communications staff

  6. Predicted permanent staff increases | Shown as a percentage of companies

  7. Average percentage staff turnover

  8. The changing role of the business communicator — (with a nod to Phil Burgess) • “PR guy” as publicist • “PR guy” as flak or fall guy • “Pr guy”as “Spin Meister” • Corporate, environmental, social and regulatory change • The CEO gets interested! • “Pr guy” as trusted advisor • New communications channels complicate things further • The PR guy now sits on the main table! • Talent is increasingly the coin of the realm

  9. Top 10 staff retention strategies

  10. The road forward • Focus on retention • Flexible hiring criteria • Responsive recruitment process and ethos • Develop partnership relationship with recruiter • To raise “talent acquisition and retention” to a strategic priority

  11. Some questions for you to ponder • How much did your organisation spend on recruitment last year? • What is your annual percentage staff turnover? • Does your organisation have a system in place that ensures that, at every hiring decision, you hire the best available candidate available in the market place at that time? • What qualifications to source, screen, interview and hire do the people who do the hiring in your organisation actually have? • Would you spend as much time on the decision to hire a $55,000 PR Account Co-ordinator as you would on a capital expenditure decision, such as a $70,000 computer system?

  12. Some questions for you to ponder continued… • What is the true cost of a failed recruitment decision? • What were the “real” reasons for the last ten resignations from your organisation? • Does your organisation have a structured, written, universally followed selection strategy? • Is the net mean employee skill score higher now in your company than it was twelve months ago? • What percentage of your time is spent on strategic staffing strategies? (and then ask yourself what percentage of your time you spend on people problems and issues?) • How many of your current staff would you re-hire?

  13. The Aquent Orange book • Over 5,658 responses in the Asia Pacific region • Printed report is available for free • Survey contains report on Australia, New Zealand, Singapore, Malaysia, Korea, China and Japan • Call your local Aquent office on 1800 672 625 in Adelaide, Brisbane, Melbourne, Perth or Sydney • Or call our Sydney office on: 02 8288 8288

  14. It will be harder to get quality people to work for you than it will be to get more customers

  15. Thank you Greg Savage International CEO, Aquent gsavage@aquent.com

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