1. Our Mission 2010: A Strategic Plan for Excellence

2. The Tampa YMCA Today • 18 facilities • Hundreds of programs • Dozens of community outreach projects • 140,000 lives touched annually • $4.7 million provided in charitable assistance and over 36,000 youth, individuals, and families served by this assistance

3. Looking to the Future… • Planning process launched in December 2007 • Research, retreats, interviews, and focus groups with community leaders, volunteers, donors, and staff • Priorities approved at August 28, 2008 Governance Board meeting • Refocus our vision • Deepen our impact • Invest in our future • Deliver on our charitable purpose • Currently…action plans & resource allocation

4. Mission Statement The Tampa Metropolitan Area YMCA, a charitable association dedicated to building strong kids, strong families, and strong communities, puts Judeo-Christian principles into practice through programs that build healthy spirit, mind, and body for all.

5. Vision for the Future

6. Areas of Impact 1. Building Strong Kids 2. Building Strong Families 3. Building Strong Communities 4. Building Strong Adults Through Health and Well-Being

7. Building Strong Kids 40 Developmental Assets • The Search Institute’s research has identified 40 assets that kids must have in their lives to become successful adults • The more assets kids have, the less likely they are to engage in risky or negative behaviors • YMCA youth programs are intentionally designed to deliver assets and support families in delivering assets

8. The Power of Assets to Promote

9. The Power of Assets to Protect

10. Building Strong Kids • 40 Developmental Assets • Exceptional youth athletic programs that support skill development, character growth, and opportunities for recreational and competitive play • Basketball • Aquatics • The First Tee (Rogers Park) • Strong Teens Project which promotes character development, volunteering, leadership, education, and employment • Pilot at Bob Sierra, Central City, New Tampa

11. Building Strong Families • High-quality, asset-rich summer camp and after school experiences at affordable prices • Healthy Family Home • Play together every day • Eat healthy • Make family time a priority • Strong Parents Project provides access to resources/partnerships that help parents raise healthy families • Pilot at Campo, Brandon, Northwest • Development of two new family-serving branches (Wesley Chapel and southern Hillsborough County)

12. Building Strong Communities • The Y…a place where people of diverse backgrounds gather, connect, and grow • Volunteering/Giving Back (Ambassadors, Do Something Good, Boards & Committees) and Donating • Diversity and Inclusion • Internally (focus on membership and human resources practices) • Externally (visual themes via marketing and fundraising; Hispanic community) • Sulphur Springs Community (deep v. wide) • Community Resource Center (with United Way): education, employment, neighborhood restoration, and facilities • Community Learning Center (with school system): a “YMCA Without Walls”

13. Building Strong Adults • Through health and well-being . . . reduce diabetes, heart disease, arthritis, and cancer • Target the Health Seeker . . . Personal Exercise Program (PEP) to help adults make lasting lifestyle changes • Expand programs to help older adults remain physically and socially active as they age • Pilot at Interbay and East Pasco • Help companies create a healthier workforce • Reinvest in older branches to ensure they continue to serve us well into the future • Interbay, Bob Sierra, Camp Cristina

14. Building Our Capacity • Developing Our Team • Recruit, train, reward, and retain highly competent and caring staff who embody our values • Strengthening Our Charitable Mission • Double annual support from $1.2 M (2007) to $2.5 M (2012) • Invest $30M+ in capital support • Raise $2M in endowment support for The First Tee • Investing in Communications and Technology • Increase awareness of our charitable mission among members, volunteers, and the community • Implement new management software for increased efficiency • Measuring Our Success • Capture and analyze results using surveys and objective metrics