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Humans

Humans. Humans are. Humans are. fillers of. Humans are fillers of . spaces . Cluttered lives. Cluttered houses. Cluttered media. cluttered graphic design. AND. Remember this:. The space surrounding this block of text…. is just as important . as color. and type. and graphics.

gilbert
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Humans

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  1. Humans

  2. Humans are

  3. Humans are fillers of

  4. Humans are fillers of spaces.

  5. Cluttered lives.

  6. Cluttered houses.

  7. Cluttered media.

  8. cluttered graphic design. AND

  9. Remember this: The space surrounding this block of text…

  10. is just as important

  11. as color and type and graphics

  12. WHITE SPACE is not ‘wasteful.’

  13. WHITE SPACE allows design to breathe.

  14. Ahhhhhhhhhhhhhhhh!

  15. Mmmmmmmmmmmmm!

  16. So why is white space so important?

  17. Part of the reason is psychological. Part of the reason is physical.

  18. When text crowds all the way to the edge, it makes us feel cramped and crowded and pinched. And long passages of text, written edge-to-edge tire the eyes. NOT TO MENTION EXTRANEOUS WORDS that I used just because I’m in love with my own words instead of being in love with pleasing my audience. kkk

  19. But they’ll see my genius and read the words anyway, even if the copy is too wordy or has reversed-out text on a dark background, right?

  20. Not!

  21. And guess what, white space doesn’t have to be white.

  22. White space can be any empty area, Any area without text is ‘white space’ any area devoid of text,

  23. opaque or colorful, white or even gently textured. White Space is also called Negative Space.

  24. Surrounding a block of text with lots of white space white space delivers contrast. can draw the reader’s eye in. “We sell happiness.” Even in a crowded space, as in a magazine or newspaper,

  25. White space adds a kind of spiritual component to your design. spiritual component

  26. That translates into better response from the audience.

  27. That translates into greater results from your advertising.

  28. That might just mean… you get that promotion you’ve been hoping for.

  29. While meeting the needs of your audience to hear your message better.

  30. Use white space. Be a smart egg.

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