Innovating Service Offerings: Ryko's Strategic Pricing and Third-Party Product Integration

1. Marketing Programs Care more than others think is wise Risk more than others think is safe Dream more than others think is practical Expect more than others think is possible

2. Agenda • System Pricing • Non-Standards • Third-Party Products • Selling Services and Chemicals

3. Ryko Price Increases Jun, 2006 Jan, 1997 Jun, 2007

4. Ryko Price Increases • Aluminum Up 60% since 2005 • Fuel Up 50% since 2005 • Most manufacturers have increased pricing (PWC Manufacturing Index)

5. Price Increase Implementation • May 25 – New Minimum Pricing in Place • Sequence Reference Number • 2006 Pricing Now Standard • You may still select 2005 pricing • Spring Promotion Now Over • Will be able to add service, chemicals • Will continue to offer No Payment for 180 Days

6. National Account Pricing Jun, 2006 Jan, 1997 Jun, 2007

7. National Account Pricing • Increased Standard Pricing • SGXS 9%, OHD 6% • Standard 15% from New List • Implementation • One Account At A Time

8. Non-Standards • Aggressive Innovation Program • Friction, Touchfree, Conveyors, Activation • Necessary to Manage Non-Standards • Marketing Manager Approval • Before Offering to Customer • Requires Rich Grier and Tom Swalla Support (Marketing manages this)

9. Third-Party Products • Total Source Partners • Fully Engineered • Unique Solutions • Integrated with Ryko Systems • Fully Supported • No Pre Approval • Pricing Established • Supported In Field • To Be Listed on Ryko Price Lists

10. Hosted Data Collection Solution • Mag Card Based • Ryko’s Only Mag Card Based Loyalty Program

11. New Wave (Pur-Clean) • Ryko Solutions Designed for Ryko Washes • But – Often Different Than Other Systems • Remove Major Conversion Hurdle • Water Recovery, Odor Control, and Spot-Free • Will Continue to Offer Both Systems • Will Improve Pur-Clean Support • Fully Documented, Ryko Part Numbers • Available in Ryko Price List

12. Other Third Party Products • Preferred Process • Customer Buys Direct • Ryko Provides Necessary Support • Alternate Process • Handle As Non-Standard • Pre Approval (Before Offering to Customer) • Issues to Address • Terms • Payment • Installation • Warranty Other Reclaim Systems Hamilton Activation Pet Wash Non-Ryko Vacuums Unique Signage Etc.

13. Spring Promotion • CONS • Package Pricing • Manual Processing • Simplistic Chemical Pricing • Not Set Up for Contract Renewal • PROS • Total Offering • Easy to Order • Chemical, Services • No Payment for 180 Days • Net Pricing

14. System Packaging - SGXS

15. System Packaging - SGXS

16. Package Program • Included • All On Board Features • Not Included • R/O, Reclaim, Doors, Dryers, Signs, Frost Protect • Order Exactly As Needed – No Limits • Changes and Deviations • Not Necessary, Not Allowed

17. Package Program

18. Package Implementation • SGXS (June, 2006) • Signature Series (July, 2006) • Part Number Implementation • Literature and Documentation • TouchFree (September, 2006) • With New Product Launch

19. Selling Services • Service Part Numbers • Pre-paid, Monthly, Cents per Wash • Add to Any Quote, Order

20. Selling Services Service Price List Service Sell Sheet

21. Chemical Price List • Chemical Part Numbers • Cents per Wash Pricing • Add to Any Quote, Order • Chemical Worksheets • Standard Pricing • Support Process Etc. As Needed

22. No Payment for 180 Days • Leasing Partners Have Special Rates • Based on 2.5% Ryko Subsidy • Financing Not Available Elsewhere • Any Package with Rollover • Extended Through September 30

23. Summary • Easy to Order • Package Discounts • Easy To Include Services and Chemicals • No Payments for 180 Days • No Bundle Requirements • You Define the Bundles