1. What are the Best Ways of Marketing in Today’ ’s World? Advertising is a general method of brand promotion broadly used by brand owners and promoters to make their brand image. Advertising is of different types and means. Depending on the media used, advertising is categorized as radio ads, television ads, print ads, outdoor ads, internet ads, mobile ads etc. Though, with the changing world, these marketing techniques are also changed. OHH media is one of the most common choices for the brand who are a good marketing technique. OOH media plays a vital role in modern brand advertising by exceeding the chart of advertising tools. The launch of several rich tools and applications, the immediate availability of brand words for customers when they walk out of home to work, shop or whine away, the developing consumer behaviorism all these generate more possibilities for outdoor

2. advertisers to launch unprecedented advertising campaigns for their brands. How OOH media leverage strong business for brand owners? It's time we say bye to the conventional TV & print ads and shift towards the OOH media for brand promotion. Ensuring compelling brand connection to brand owners, OOH media has leveraged strong business for a wide array of brand owners and promoters. Both the small and big advertisers invest in this method of advertising to support their brand business in the marketplace. Ambush marketing another modern method of marketing which is quite effective in today's world. It refers to a marketing plan which allows companies to advertise their products or service at a big event without funding for the sponsorship fee. In order to make things clear here is an example: The Super Bowl, which draws millions of fans from different parts of the world, is a global competition which also gets huge media coverage. Let us now assume that an influential soft drinks company (c) get's the chance to promote their business at the event. On the other side, Company P who is the archrival of company C does their promotion itself outside the stadium, reaping benefits from the event that was sponsored by the company C. This technique will produce huge business for P and also help it to gain publicity at a meagre cost. Other than that Guerrilla marketing and Digital marketing are also two very effective ways of marketing for the business owner. You can also find marketing campaigns that are created with the combination of two or more than two marketing techniques in order to gain more benefit.