1 / 22

Caileen Farrell

Caileen Farrell. The Largest Confectionery and Snack Trade Show in the Americas!. What: The NCA All Candy Expo-the 12 th annual expo Purpose: represent all of the distribution and trade channels in the confectionery and snack industry in ONE location.

ginger
Télécharger la présentation

Caileen Farrell

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Caileen Farrell

  2. The Largest Confectionery and Snack Trade Show in the Americas! • What: The NCA All Candy Expo-the 12th annual expo • Purpose: represent all of the distribution and trade channels in the confectionery and snack industry in ONE location. • Promoted to be the largest confectionery and snack trade show in the Americas • Introduces the newest products and trends in the industry • Who: Industry professionals • buyers/buying teams, merchandisers, category managers, operations managers, store owners, importers, exporters, suppliers and brokers

  3. The Largest Confectionery and Snack Trade Show in the Americas! • Where: The McCormick Place Chicago, Illinois • McCormick Place  renown facility that provides optimal accommodations for mega trade shows • When: May 19-21st, 2009 • Timing is ideal for attendees: mid-week, day hours • Why: The largest confectionery and snack trade show in the Americas • The only show in the U.S. representing all the major distribution and trade channels in the confectionery and snack industry • Stay informed of the latest trends in the industry and be one of the first to see thousands of new products before they hit store shelves!

  4. 5 P’s: Product • The All Candy Expo • Product Expo itself-sold to industry professionals in the confectionery, snack, and cookie industry • All about candy and snacks • candy is always something to be excited about. • Value: informs attendees of the latest trends in the field • Educational value: learn ways to increase productivity and maximize profits in the industry

  5. 5 P’s: Price • Registration fee varies depending on role as an attendee. • Attendees receive 3 full days of access to the expo • 500 exhibitor booths, 12,000 confectionary and snack professionals, 4 featured showcases displaying the latest products, trends, and merchandising solutions in the field. • 9 complimentary educational sessions featuring industry experts. • Register before April 3rd: discounted early bird rates • NCA members have discounted rates

  6. 5 P’s: Price Registration before April 3rd Registration after April 3rd • Buyer- $75 • Broker - NCA Member (5 complimentary per company)-$75 • Broker - Non-Member- $300 • Exhibitor (5 complimentary per 100 sq. ft.) - $30 • Supplier -NCA Member (5 complimentary per company) - $75 • Supplier - Non-Member $300 • Spouse/Significant Other (non-company personnel) -$75 • Buyer -$35 • Broker - NCA Member (5 complimentary per company) -$35 • Broker - Non-Member -$250 • Exhibitor (5 complimentary per 100 sq. ft.)- $20 • Supplier-NCA Member (5 complimentary per company)-$35 • Supplier - Non-Member- $250 • Spouse/Significant Other (non-company personnel)-$35

  7. McCormick Place Chicago, IL: 12 years • central location, surrounding attractions • Partnered with over 18 hotels • Complimentary bus shuttle transportation • airport shuttle to O’Hare and Midway Airports on Thursday May 22 used to entice attendees to stay for entire expo • Parking:$16/day • Expo has partnered with the Chicago CVB link called “All About Chicago” 5 P’s: Place

  8. 5 P’s: Public Relations • Website has section pertaining to PR • “Press Room” -posts both the 2008 and 2009 press releases for the exposition • Lists contact information for those requesting more information on media coverage of the Expo. • Lists and shows all 500 exhibitors’ press release, booth number, and contact information • Exhibitor's Press Releases

  9. 5 P’s: Positioning • Only confectionery and snack trade show in the U.S. largest • represents $150 billion of worldwide buying power in the confectionery, snack and cookie categories • Opportunity to network with other buyers • Positions industry successful in current economy • Under 1 roof, attendees receive access to the most manufacturers and products in the industry

  10. History • NCA hosts annual trade show for brokers, buyers, manufacturers and others: 12th year • June 10, 1997 : NCA hosted the first All Candy Expo • win-win situation for confectionery manufacturers and buyers. • Designed to provide buyers and manufacturers with a centrally located, expo for everything they need to know about candy. • Graphs about confection and snack sales throughout the years

  11. Keynote Speakers Keynote Speakers

  12. General session: 8am on the opening day: 5/19 • Focused on New Item Trends in the Industry • Features keynote speaker: Joan Steuer • Panelists at the session review new items at the 2009 Expo and reviews trends identified by NCA • NCA Industry Awards Breakfast: 7am-8:45 am on closing day: 5/21 • Reception for all attendees • Honors those who have received awards in the industry • Features keynote speaker: Harry Balzer 2 Events

  13. Schedule • Tuesday, May 19th: • 7am: registration begins • 8-2:45pm: Education sessions • 9am-5pm: Expo open • Wednesday, May 20th • 7am: registration begins • 8-2:45pm: Education sessions • 9am-5pm: Expo open • Thursday, May 21st • 7am: Registration • 7-8:45am: NCA Industry Awards Breakfast & The Future of Snacking • 9am-2pm: Expo open • Education Sessions Schedule

  14. Sponsorships • Tiered: • Platinum Level: sponsor $11,000 or more • Cadbury, Ferrara Pan Candy Co., Hershey, Jelly Belly, MARSand Wm. Wrigley Jr. Co. • Gold Level: sponsor $6,000 • Ferrero USA Inc., Pearson Candy Co. • Silver Level: sponsor $3,000 • American Licorice Co., Pop Rocks, Inc., Sweet Candy Co., • Bronze Level: sponsor $2,000 • Haribo of America, Inc., and The Warrell Corp. • Booster level: sponsor $ 500 - $1,000 • Sponsorships

  15. Registration Options • Online registration • Different registration depending on role of attendee • Powered by ‘CompuSystems.” • Check job function, select all the products interested in viewing at the expo, and select which educational sessions wish to attend • Processes credit card payments online • Option online to download registration form • Fill out by hand, mail in with money order • Housing Info

  16. Venue Press Release Keynote Speakers Specialty Advertising Items Invitation Brochure Press Kit

  17. Small Item • Small tin of mints one color imprint on lid (logo) • Set up charge $50.00 • $0.45 for 2,500 tins 12,000 needed • Item for VIP’s/ conference organizers • Nice chocolate gift box • 12 milk and dark solid chocolate • Custom imprinted centerpiece  All Candy Expo • Need 100 -$16.06 a box with a $95.00 set up fee. Specialty Advertising Items

  18. Direct Mail Sticker 2” x 3” rectangular sticker- on white gloss sticker $131.50 for 10,000 +

  19. Event program book • “Planner” – 60 pages • Full page ads-$750 • Half page ads-$400 • Quarter page ads-$250 • Associations’ newsletter • NCA’s website has a daily newsletter -Smart Brief • Many options for choosing how to place an ad: • The Leader board • The News Section sponsorship • Buzz Text Advertisements Advertising Options Advertising Options

  20. Post-Event Survey • Sneak peek at 2009 expo • Merchandising Solutions • Exhibitor Prospectus All Candy Expo: WIKISPACE

  21. See you next year at the All Candy Expo! June 8th -10th 2010: McCormick Place, Chicago QUESTIONS? Thank you!

More Related