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Developing & Implementing a Specification Plan

This presentation outlines my learning journey in developing a specification plan for new PVC and diamond pipe products. It covers essential strategies, including utilizing Google, government websites, and local business journals to gather vital information and contacts. By incorporating effective marketing techniques such as email, snail mail, and personal sales calls, I aim to enhance customer engagement. The session highlights four critical components to tackle, helping attendees gain insights into market trends, sales strategies, and customer relationships. Join me to explore these essential sales techniques!

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Developing & Implementing a Specification Plan

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  1. Developing & Implementing aSpecification Plan

  2. How I am learning the new

  3. How I am learning the new New to pipe New to PVC pipe New to Diamond New to selling 54” & 60”

  4. What this presentation is not

  5. What this presentation is not

  6. What this presentation is not

  7. What this presentation is not

  8. The Fine Print

  9. 2 pieces to the puzzle

  10. 1st piece of the puzzle

  11. Make Google your best friend Gov. websites Local Biz Journals Google alerts Be there Visit your customers websites and your customers customers websites • Reed Bid Ocean

  12. Address & numbers Alliances Key contacts Consultant Email addresses Projects

  13. Address & numbers Alliances Get this into a database Key contacts Consultant Email addresses Projects

  14. 2nd piece of the puzzle

  15. 2nd piece of the puzzle

  16. PVC is the devil

  17. Change my tone

  18. Lower the volume

  19. Plus….

  20. 3rd piece of the puzzle

  21. Email Snail mail Marketing events Personal sales call 3D Snail mail Telephone Lunch & learns

  22. 4th piece of the puzzle

  23. Mr Science Ms Art

  24. 4th piece of the puzzle

  25. 4 pieces of the puzzle It’s all new

  26. Takeaway

  27. Comments

  28. Questions

  29. Thank you

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