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LONG EXPERIENCE…. STARTED OPERATION IN 1994. 2,40,000 SQ FEET OF INDUSTRIAL BUILDING. PRODUCTION CAPACITY OF 60,000 PCS PER MONTH. LEADER IN PROCESSING OF GARMENTS FOR INDIAN & INTERNATIONAL BRANDS AS WELL AS INDIAN RETAIL CHAINS.
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LONG EXPERIENCE… STARTED OPERATION IN 1994. 2,40,000 SQ FEET OF INDUSTRIAL BUILDING. PRODUCTION CAPACITY OF 60,000 PCS PER MONTH. LEADER IN PROCESSING OF GARMENTS FOR INDIAN & INTERNATIONAL BRANDS AS WELL AS INDIAN RETAIL CHAINS. (INCLUDING STITCHING, WASHING, DYEING, PRINTING & EMBROIDERY) WELL DEVELOPED RESEARCH, DEVELOPMENT AND DESIGNING DEPARTMENTS. WELL CONNECTED IN SOURCING OF FABRICS, TRIMS, ACCESSORIES FROM INDIA AND ABROAD. EXPERIENCED & SKILLED HUMAN RESOURCES IN-HOUSE.
OUR BRAND… BRAND “ADVENTURE DENIM” STANDS FOR INNOVATIVE & CREATIVE DESIGNS OF DENIM THAT YOU LOVE TO WEAR IN YOUR CASUAL AS WELL AS FORMAL STYLE. WE, AT ADVENTURE DENIM, OFFER YOU A TOP-NOTCH QUALITY OF THE DENIM JEANS AND THE DESIGNS THAT WE OFFER ARE TOTALLY OUT OF THE BOX. ADVENTURE DENIM MANUFACTURES WONDERFUL MEN, WOMEN & KID’S DENIMS AND OUR CORE STRENGTH IS OUR DESIGN IDEAS. OUR INNOVATION, CREATIVITY & DESIGNS SPEAKS ITSELF.
CUSTOMERS… INTERNATIONAL CUSTOMERS DEVRED / ETAM (FRANCE) FOSCHINI, EXACT, MARKHAM (SOUTH AFRICA) MYERS, COUNTRY ROAD (AUSTRALIA) FIFTH AVENUE, LANDMARK (DUBAI) FIFTH AVENUE, LANDMARK (DUBAI) DOMESTIC CUSTOMERS LEE-COOPER BENETTON NUMERO UNO
CUTTING STITCHING (60000 Pcs/m) EMBROIDERY FINISHING (60000 Pcs/m)
Apparel Sector in India • Expansion of Ready-to-Wear Market • Shift in preference of Indian consumers towards going out and buying rather than opting for stitching • Favorable Indian Demographics • India is one of the youngest countries with the median age of population being 24 years • Growing urbanization • Increase in Organized Retailing • Penetration of Organized retailing is expected to reach from 7% in 2010 to ~ 20% by 2020 • Lifestyle Factors • Increasing income levels leading to higher spending on clothing • Increasing Brand / Fashion Consciousness According to the Global Retailer Development Index by AT Kearney, India has emerged as the most attractive retail market three years in a row
Domestic Apparel SectorMarket Size and Composition Indian Readymade Garments Market (INR bn.) • The domestic apparel industry is amongst the largest and fastest growing industry segments in India • The size of the domestic Indian apparel market is estimated to be INR 1,200 billion in 2010 • Has recorded a CAGR of 5.9% since 2005 • Is expected to reach a size of INR 1,905 billion by 2015, ( ~9.7% CAGR) • The apparel industry can be categorized into • men’s wear (48%) • women’s wear & (40%) • kids wear segments (12%) • Penetration of organized retail varies widely across categories & is highest in the clothing & apparel segment at 36% • Recent industry trends indicate evolution and maturity of the Indian market with the consumer becoming more demanding in terms of quality and fashion appeal Penetration in Organized Retailing
Domestic Apparel SectorMenswear Apparel • The market for menswear apparel is estimated at INR 577 bn in 2010 and is expected to grow at a CAGR of around 9.1% to nearly INR 890bn in 2015 • Penetration of readymade garments is the highest in menswear category (~ 48%) when compared to other categories like womenswear and kidswear • Menswear is the single largest product category, both in terms of value and volume • Shirts command the largest share in men’s apparel due to higher preference for ready-made shirts than tailor-made shirts • While some established players offer brand variants to create a distinct identity in the category, there are others who have positioned themselves in specialized sub-categories like formalwear, comfort wear, clubwear / partywear, and so on • The level of penetration of organized manufacturers and brands is the most in this segment of the domestic apparel market • With acceptance of ‘smart casuals’ by corporate organization and rising proportion of working youth , this segment has strong growth potential Segment Growth Rates CAGR 10.3% Apparel Market Share * (2010) CAGR 7.6% CAGR 10.2% CAGR 5.7% CAGR 9.1% CAGR 5.6%
Product Mix • MENS WEAR • Denims – Basics (Rs.699/- onwards) • – Designer Rigid (Rs.899/- onwards) • – Basic Stretch (Rs.1099/- onwards) • – Designer Stretch (Rs.1199/- onwards) • Casual Trousers Stretch (Rs.999/- onwards). • Casual Shirts (Rs.899/- onwards) • T-Shirts (Rs.599/- onwards) • Designer Shoes (Rs.1499/- onwards) • Accessories
Brand PositioningQuality at an Affordable Price – Mass Appeal • A diversified collection catering to a vast consumer segment between the age group of 18-45 years • The brand should be positioned as per the needs and aspirations of the middle and upper middle class segment • The market positioning of the brand should be in response to the changing market dynamics: • The superior quality and fitting of the garment should appeal to the middle class segment • The Brand and the stores should create the positioning in the mind of customers as a ‘fashion’ oriented brand for the ‘professional’ youth • The visual merchandising of the store should be appropriate and effective to appeal the target customer • Considerable market research and insight to know the perceived value of the brand amongst the customers mind should always be addressed by the frequent product launches to maintain the USP of a superior price value equation in an extremely price sensitive market such as India . VALUE FOR MONEY PROPOSITION Superior Quality International Styling & Design Concepts Affordable Prices
ASSOCIATE WITH US… BE A PART OF ADVENTURE DENIM’S SALES NETWORK AND GET ATTRACTIVE RETURNS… 55 % MARK-UP FOR DEALERS. 15 % MARGIN FOR DISTRIBUTORS. ATTRACTIVE TURNOVER INCENTIVES. MEDIA SUPPORT FOR BRAND PROMOTION.
THANK YOU… GATEWAY CLOTHING PVT. LTD. B-68, D.L.F. INDUSTRIAL AREA, PHASE – I, FARIDABAD (HARYANA) AJIT AMORIA M - 09810239321 e - ajit@fortuneretails.com DILPREET SINGH M - 09311189553 e - dilpreet@adventuredenim.com
