1 / 12

NATO PDD Activity

NATO PDD Activity. With special regard on PfP Trust Fund project. Zsolt Rabai, NATO HQ PDD Coordinator for the West Balkans. NATO PDD Activity. Concept – from Info & Press toward PDD PDD Larger target audience Not only sending info but working together Structure Media

gino
Télécharger la présentation

NATO PDD Activity

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. NATO PDD Activity With special regard on PfP Trust Fund project Zsolt Rabai, NATO HQ PDD Coordinator for the West Balkans

  2. NATO PDD Activity • Concept – from Info & Press toward PDD • PDD • Larger target audience • Not only sending info but working together • Structure • Media • Outreach & NATO (special targets) • Scientific cooperation • Publications

  3. NATO PDD Activity • Key players • Secretary General & Spokesman • Senior Officials & IO’s • Nations • Coordination of messages and activities!!! • Political leadership and engagement is needed!! • Does the management discuss communication needs when dealing with an issue?

  4. NATO PDD Activity • Core message • Press lines • Q&A • Fact sheet

  5. NATO PDD Activity • Continuous • Transforming but old perception • Image & political situation • Transatlantic link • Operations • Need of public support • Negative perception in the Islamic world • Events (e.g. Summit & transatlantic link etc.) • Projects (e.g. PfP Trust Fund etc.)

  6. PfP Trust Fund Communication • Highlights • Limited human and financial resources • Integrated into NATO’s main communication activities • Active participation of PASP is crucial • Regularity and timing • Budget

  7. PfP Trust Fund Communication • Public Opinion environment • Public opinion supports PfP membership but … • Public does not trust NATO and PfP • Destruction of land mines = becoming weaker = frustration

  8. PfP Trust Fund Communication • Core message • NATO cares about the Balkan security • NATO helps S&M create a trustful atmosphere

  9. PfP Trust Fund Communication • Internal Target Audience • NATO staff • National Delegations • CPE’s • Tools • Cascading information • Briefings • Briefing for the briefers • Direct mail

  10. PfP Trust Fund Communication • Target audience NATO countries • Journalists accredited in Brussels & in Belgrade • Opinion formers on the electronic address list • Parliamentarians /NAPA • Tools • Direct mail • Briefings • Conferences, seminars • Website • Visits on site

  11. PfP Trust Fund Communication • Target audience in S&M • Journalists • NGO & think tank leaders • Academics • MP’s • Senior civil servants • Senior military officers • Politically active youth • Tools • Same as before plus… • Presentation materials for briefers • Speaker tours • Publication pack for NATO Dep.Lib. plus University Libraries, Media Center etc.

  12. PfP Trust Fund Communication • NO SUCCESS WITHOUT STRONG COOPERATION WITH THE HOST NATION!!!!

More Related