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Australia Business Arts Foundation

Australia Business Arts Foundation. Business Arts Partnerships. What does AbaF do?. Promotes private sector support for the arts. We connect business and the arts, donors and foundations through three main programs. What is AbaF?. A national company.

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Australia Business Arts Foundation

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  1. Australia Business Arts Foundation Business Arts Partnerships

  2. What does AbaF do? • Promotes private sector support for the arts. • We connect business and the arts, donors and foundations through three main programs.

  3. What is AbaF? • A national company. • Supported by the Commonwealth through the Department of Communications, Information, Technology and the Arts (DCITA).

  4. What does AbaF do?

  5. Business Arts Partnerships • Today we will look briefly at: • Types of relationships you can have with business • The partnership approach to business/arts relationships • Case Study – Heide Museum of Art and Gollings Pidgeon

  6. Why seek Partnership with Business? • Important to the sustainability of the arts that organisations get their income mix right. • Donations – Giving - Philanthropy • Government Funding • Business Partnerships and Sponsorships • Membership/Subscription/ticket sales

  7. Reasons Businesssupport the Arts Businesses are investing in Australia’s cultural life because they recognise that: • Communities now expect companies to be socially responsible • Supporting the arts brings sound commercial returns • The arts are good for society and the economy

  8. Overview of the partnership process Prepare a proposal & negotiate a partnership Implement, evaluate & manage the relationship Researchand select a partner Build the case • Prepare the company profile Prepare the community statement • Identify benefits needed • Identify benefits offered • Research industry sectors which are likely to match • Research particular businesses likely to be a good fit • Research and build hypothetical business cases • Formulate customised proposals • Hold discussions with business decision makers • Foster the decision making process and gain a commitment • Create a partnership action plan • Agree on how to measure the benefits • Review the partnership • Extend your relationship network

  9. Heide Museum and Gollings Pidgeon Heide: • Identified need for a specific skill • Prepared a business case which outlined requirements • Looked for organisations that were a ‘good fi • Gollings Pidgeon • We’re seeking a creative arts partner • Committed to long term • Wanted to leverage partnership

  10. Tangible benefits of the partnership • Publications/printed material • Increase in donations to Heide Foundation • Recognition from peers through Awards • Contacts….

  11. Intangible Benefits • Increased public awareness • Profile building – for both organisations • Collaborative working practices

  12. Outcomes • Appreciation of each others work • Increase in attendance • Increase in business • Resulted in range of creative and innovative projects

  13. The Partnership Approach for Relationships with the Private Sector • Always • Strategic • Reciprocal • Flexible • Often • Creative • Long Term • Multi – dimensional

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