Meeting the Bottom Line: Resource Development for Asset Building Organizations

1. Meeting the Bottom Line: Resource Development for Asset Building Organizations Presented by: Noel Poyo, Executive Director, NALCAB and Manuel Hidalgo, Executive Director, LEDC of Washington, DC Wednesday, Sept. 3, 2008 Hilton San Francisco Financial District

2. Introductions and Approach to Training • Noel Poyo, Executive Director, NALCAB • Manuel Hidalgo, Executive Director, LEDC of Washington, DC • Participants – Introductions and goals for this training • Peer learning model

3. Agenda • Strategic considerations • What makes an organization fundable? • The resource development plan • Overview of sources • Grant applications • Building relationships and honing your communication • Media and public relations • Creating our own philanthropy

4. Strategic Considerations • Resource development rather than fundraising • Resource development is marketing – what is your product, what is your brand? • Review your revenue statement – are you over dependent on a single source, a single sector, do you have earned income? • What are the timelines on your current sources of revenue – are they one time, are they renewable, ongoing? • Resource development infrastructure? • What is the role of the Board of Directors? • Advisory boards • Funders vs. believers

5. What makes an organization fundable? • Competent, stable leadership • Mission focus • Track record of operational effectiveness • Financial stability • Processes for evaluation • Community support • Alignment with funders interests • Relationships with the funder

6. The Resource Development Plan • Why write it up? • Forces strategic thinking • Tool for coordination (you’re not the only one responsible for securing revenue) • Preparation for succession • Demonstrates capacity and potential for leveraging to funders • Sections will be reused as templates – maintains consistency • Defining the mission and the brand – an organizational summary • Need statement • Capacity statement • Project descriptions • Organizational budget • Revenue goals • List of potential sources • Leveraging media and endorsements from key partners and supporters • Other strategic considerations • Resource development infrastructure • Tasks, timelines, assignment of responsibility • Tracking tool

7. Overview of Sources • Federal sources • State and local sources • Corporate contributions • Private foundations • Intermediaries • Events • Individual giving and the internet • Earned income and leveraging real estate assets • Program related investments and loans • Endowments

8. Grant Applications • How much do they matter? They matter. • Comparing application formats • Developing templates and maintaining consistency – no extraneous deliverables • Quality control, quality control, quality control

9. Building Relationships and Honing Your Communication Manuel Hidalgo

10. Media and Public Relations • Media packet – Press release, Org. summary, Key bios, Relevant media clippings • Press releases – only if it is newsworthy • Press conference – only with partners and public officials • Designated spokesperson • Media contact list • Don’t shape organizational events for the media • Keep your key constituencies informed • Do meetings with public officials and editorial boards • Damage control happens in the first 24 hours

11. Creating Our Own Philanthropy A closing note…