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Elevating Finlandia Vodka: Engaging Consumers Through Exclusive Events

This initiative aims to distinguish and promote Finlandia Vodka in the Ukrainian market by fostering emotional connections with consumers through the LLO platform. By hosting socially significant events with celebrity presence, such as the Ukrainian Fashion Week and Finlandia Vodka Cup, the brand seeks to create unique interaction experiences to build brand loyalty. These events have successfully increased brand visibility, product trials, social media engagement, and media coverage, strengthening the perception of Finlandia Vodka as a high-quality product among industry professionals and consumers.

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Elevating Finlandia Vodka: Engaging Consumers Through Exclusive Events

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Presentation Transcript

  1. LLO platform roll-out through sponsorship/events

  2. GOAL: • To differentiate and promote Finlandia Vodka brand on Ukrainian market appealing to consumers’ emotion (building emotional connections) using LLO platform • DECISION: • To create personal Less Ordinary experience of interaction with the brand using socially meaningful event with high level of attention and social influence, concentration of celebs

  3. F14 Highlights • Up to 20 000 guests during 5 days of event • ~20% tried FV during event (3760 trials) • 22 000 views of Facebook photo report • Interviews for TV on FV stand Ukrainian Fashion Week

  4. UFW Zone overview Characters

  5. UFW Origami BAR Photo-zone

  6. F14 Highlights Ukrainian Fashion Week Video To DL video: http://www.ex.ua/866720246185

  7. UFW – key results KPIs : Contacts: 1500 each day, 7500 total Q-ty of cocktails : 600-700 each day, 3000-3500 total Photos taken: 100 each day, 500 total Results : Contacts: 1500-1600 each day, 7500-8000 total - ~40% of participants Q-ty of cocktails (including shots): 3760 total - ~20% of visitors Photos taken: 150 each day, 750 total

  8. GOAL: • To strengthen Finlandia Vodka perception as high-quality product for professionals among bartenders/outlet owners and final consumers • To differentiate FV brand using “To the life less ordinary” platform, building emotional connection with consumers • DECISION: • To arrange scheduled competition Finlandia Vodka Cup for best Ukrainian bartenders, following by “Night of less-ordinary mixes” event for final consumers

  9. F14 Highlights • 79 “best-in-class” participants • 10 finalists • 150 guests + journalists • 27 post-PR articles in print and internet Finlandia Vodka Cup

  10. F14 Highlights FVC – Video To DL video: http://www.ex.ua/866720246185

  11. F14 Highlights • 798 guests • 112 cocktails sold (vs 10 previous week) • 389 shots sold (vs 226 previous week) FVC – Night of less ordinary mixes (party for consumers)

  12. Thank you for attention

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