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LLO platform roll-out through sponsorship/events

LLO platform roll-out through sponsorship/events. GOAL: To differentiate and promote Finlandia Vodka brand on Ukrainian market appealing to consumers’ emotion (building emotional connections) using LLO platform DECISION:

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LLO platform roll-out through sponsorship/events

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  1. LLO platform roll-out through sponsorship/events

  2. GOAL: • To differentiate and promote Finlandia Vodka brand on Ukrainian market appealing to consumers’ emotion (building emotional connections) using LLO platform • DECISION: • To create personal Less Ordinary experience of interaction with the brand using socially meaningful event with high level of attention and social influence, concentration of celebs

  3. F14 Highlights • Up to 20 000 guests during 5 days of event • ~20% tried FV during event (3760 trials) • 22 000 views of Facebook photo report • Interviews for TV on FV stand Ukrainian Fashion Week

  4. UFW Zone overview Characters

  5. UFW Origami BAR Photo-zone

  6. F14 Highlights Ukrainian Fashion Week Video To DL video: http://www.ex.ua/866720246185

  7. UFW – key results KPIs : Contacts: 1500 each day, 7500 total Q-ty of cocktails : 600-700 each day, 3000-3500 total Photos taken: 100 each day, 500 total Results : Contacts: 1500-1600 each day, 7500-8000 total - ~40% of participants Q-ty of cocktails (including shots): 3760 total - ~20% of visitors Photos taken: 150 each day, 750 total

  8. GOAL: • To strengthen Finlandia Vodka perception as high-quality product for professionals among bartenders/outlet owners and final consumers • To differentiate FV brand using “To the life less ordinary” platform, building emotional connection with consumers • DECISION: • To arrange scheduled competition Finlandia Vodka Cup for best Ukrainian bartenders, following by “Night of less-ordinary mixes” event for final consumers

  9. F14 Highlights • 79 “best-in-class” participants • 10 finalists • 150 guests + journalists • 27 post-PR articles in print and internet Finlandia Vodka Cup

  10. F14 Highlights FVC – Video To DL video: http://www.ex.ua/866720246185

  11. F14 Highlights • 798 guests • 112 cocktails sold (vs 10 previous week) • 389 shots sold (vs 226 previous week) FVC – Night of less ordinary mixes (party for consumers)

  12. Thank you for attention

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