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Engagement Strategies in Advertising: Emotional Appeals and Group Assignments

In this educational overview, we explore key strategies for using emotional appeals in advertising, particularly focusing on the phrase "It's better..." as part of persuasive messaging. The document outlines class activities, including file-saving tasks for students Gabby, Karli, Claire, and others, while emphasizing the importance of voiceovers for specific groups. Assignments like the DOL quiz and discussions on propaganda further enrich the learning experience. This structured approach ensures participants engage meaningfully with the material, fostering a deeper understanding of effective communication.

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Engagement Strategies in Advertising: Emotional Appeals and Group Assignments

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Presentation Transcript

  1. February 19 1st • SSR/ Elton, Gabby save file to prepare for presentation • Elton, Mitch, and Jason: postponed until Thursday • Gabby, Karli, Claire, Katie, Elle • Didn’t get to…Emotional appeals in ads, continue “It’s better …”

  2. February 19 2nd • SSR • Check conjunctive adverb WS, collect • Continue discussing emotional appeals in ads: Commit, just talked about entertainment • Assign: DOL quiz 6

  3. February 19 3rd • SSR: Audrey, Noah save file • Amber, Hayden, Evie, Emily, Audrey • Noah, Kia, Emma, Ian, Shelby • Didn’t get to….Emotional appeals in ads, continue “It’s better …” • Groups who need voiceovers….

  4. February 19 4th • SSR: John, Paige save files • Trey, John, Ethan, Trinity • Paige, Abby, Kaitlyn, Carlee • Didn’t get to…Emotional appeals in ads, continue “Commit” • Groups who need voiceovers…

  5. February 19 5th • SSR • Return “The Tell Tale Heart” papers • Finish discussing propaganda ads • Connotative word “quiz”

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