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Expedition Fundraising

Expedition Fundraising. Amanda Dale Wroten. Why Fundraise. Lower personal financial obligations Build a brand Allow client involvement and support Recruit new clients. Photo by Lindsay Mann. Types of Fundraising. Letter/Email Campaign Direct Ask Sponsorship Rights of Sponsors

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Expedition Fundraising

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  1. Expedition Fundraising Amanda Dale Wroten

  2. Why Fundraise • Lower personal financial obligations • Build a brand • Allow client involvement and support • Recruit new clients Photo by Lindsay Mann

  3. Types of Fundraising • Letter/Email Campaign • Direct Ask • Sponsorship • Rights of Sponsors • Online Donations • Crowd Funding • Product Sales • Grants • 501c3 Status – Tax Deductions Photo by Lindsay Mann

  4. Building a Brand/Cause • Why does someone want to donate to you? • What is their benefit? • Tell your story • Market your product (yourself) • Look legit Photo by Lindsay Mann

  5. Be Strategic – Think Creative • Contact former clients, fellow guides and companies • Develop a social media presence • Break numbers down in to possibilities • Cost to Climb Vinson Massif - $45,000 • 450 Donors @ $100 Each • 45 Donors @ $1,000 Each • 225 Donors @ $200 Each Photo by Lindsay Mann

  6. Making your Plan • What is your total cost? • What is your fundraising cost/percentage? • Diversity your income • Be specific – What do you want/What are you giving? Photo by Mark Falendar

  7. Target Audience • Friends • Family • Clients • Company’s of Clients • Prospective Clients • Climbing Related Companies • Non Climbing Companies • Grant Making Organizations Photo by Mark Falendar

  8. Letter/Email Campaign • Typically the lowest rate of return – but still do it • Letter writing should be reserved for companies • $1.25 for every $1.00 raised off of a letter writing campaign • Research Companies – Find real people • Find a Hook • Develop a Good Letter • Proofread it • Mail/Email • Follow Up! Photo by Mark Falendar

  9. Sample Letter/Email

  10. Sample Proposal

  11. Direct Ask • Focused on sitting in front of a person/decision maker and asking for a gift • Most effective – harder to say no • Find an “in” or advocate to go with you • Do your research • Create a relationship/correlation • Follow Up • Don’t be afraid to leave empty handed

  12. Sponsorships • Provide a tangible outcome to the donor • Create a relationship/connection • Show “return on investment” • May come out of a different pool of money for corporations • Make sure “rights” don’t overlap • Fufill promises • Use direct ask

  13. Rights of Sponsors • What did you promise? • Is it exclusive? • Does it add cost? • When are funds received? • Proper thank you

  14. People Give TO Projects • What do you have that can be sponsored? • Tickets • Permit Fees • Gear • Makes donations specific • Make specific requests • Find links

  15. Online Donations • Paypal • Website • No benefits • Tips from Clients • Driven by core base • Credit Card Processing Fees

  16. Crowd funding • Kickstarter • Razoo • First Giving • Know the rules • Processing Fees

  17. Product Sales • Shirts • Hats • Buffs • Sizes? Shipping? Weight? Bulk Orders?

  18. Grants • Guide grants • Typical sources (Access Fund, National Geographic) • Local grants (Rotary Clubs, etc) • Grant requirements • Application period/eligibility

  19. 501c3 status • Large application process • Legal requirements • Creates a formal association • Long term strategy • Allows tax deduction for donors – could increase donations

  20. Fundraising Etiquette • Always thank the donor (legal obligation for 501c3) • Clean up your campaign after the climb • Open to the door to future opportunities • Provide a wrap up/status report • Fulfill any promises/obligations

  21. Questions

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