1. Building Your Professional Brand Presented by the Fuqua, Duke Law, and Duke University Career Centers July 19, 2012

2. Facilitators Lisa Schwartz Associate Director CCMBA,EMBA & Alumni Career Services Bethann Cleary Program Assistant CCMBA,EMBA & Alumni Career Services

3. Panelists Linda Gunn Founder and President, Orange Butterfly Solutions Director of Information Assurance Operations at Eli Lilly and CompanyDuke University’s Fuqua School of Business ‘07 Hardy Vieux Attorney with Blank Rome LLP Duke University Board of Trustees Duke University ‘93

4. Agenda • Introduction • Discussion and Q&A with Panelists • Defining Professional Brand • Communicating your Brand • Managing your Brand • Resources

5. Things to consider • Brand is what others think/feel/say about you • Maintain innovation and relevance • Be authentic • Send consistent messages • Consider: • -What you want people to think of, when they think of you-What your unique value is-How to manage your brand strategically and tactically both physically and virtually

6. Resources The Brand You 50 : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! By Tom Peters Fifty tips to turn yourself into an outstanding, compelling commodity. “Reinventing your Personal Brand: How to change your image and create exciting new opportunities” (Dorie Clark) “What’s Your Story?” (Herminia Ibarra and Kent Lineback) • Use your alumni resources to find these complete articles and more: • Log into the Duke Directory – www.DukeDirectory.com • Select “Research Resources” – bottom right of six boxes • Select ProQuest ABI Inform – fourth option down • Search for the article in the search box.

7. Thank You! Additional Questions or Concerns? Please email: alumni-careers@fuqua.duke.edu