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Tackling against nonresponse – new ideas in survey design in attracting respondents

Tackling against nonresponse – new ideas in survey design in attracting respondents. Marika Jokinen, Statistics Finland NTTS 2017, Brussels 14. -16.3.2016.

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Tackling against nonresponse – new ideas in survey design in attracting respondents

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  1. Tackling against nonresponse – new ideas in survey design in attracting respondents Marika Jokinen, Statistics Finland NTTS 2017, Brussels 14. -16.3.2016

  2. How to tackle against nonresponse?Are there any new ideas left to persuade people to participate in surveys?  Not a newly found problem but still extremely topical Etunimi Sukunimi

  3. In ESS-survey was conducted a pilot … • >TARGET GROUP: Young people • >GOAL: Participating in a survey appears interesting to young people or at least not totally ”not care less” • >METHOD: Advance letter => YouTube video Etunimi Sukunimi

  4. Challenges • >TARGET GROUP: How to speak to youngpeople? How to avoidannoyinginstead of fascinating? What is theissue in the survey thatconcernsespeciallyyoungpeopleallover Europe? • >GOAL: How to avoidgovernmentalauthority jargon and reachgrass-rootlevelthatspeaks to youngpeople? • >METHOD: How to choose music, graphicalappearance of the video, and slogans etc. thatappeals to mostyoungpeople? Etunimi Sukunimi

  5. What ended up in video? • > Music that was designed by a young man • > Graphic design that was designed by graphic designers • > Language or slogans that speaks to young people was worked out in a team of researchers of different ages • > The content of the traditional advance letter was formulated in a new way of taking strongly perspective of young people instead of emphasising the importance of statistics or research or public interest Etunimi Sukunimi

  6. Did we succeed? • Were there any signs that the video helped us to get more people along? • Did the video motivate interviewers? • Was it for example easier to approach young people or someone else from the sample? • What about those who participated, did they see the video and what kind of comments interviewers got from the respondents’? • And finally, those who did not want to participate, did they see the video at all? Etunimi Sukunimi

  7. We don’t know yet … • ESS field work period was lengthened and the data will be completed by the end of March • We know that the video was not sent to every young people, not even in cases of facing reluctant respondents • Not all potential was used • Interviewers need time to accept new tools • By the end of January there was 450 viewsin YouTube Etunimi Sukunimi

  8. Still, we believe that video has potential • > Content, formulation: • Interesting, innovative, attractive, easy access, resonating • > Either parallel or substitutive material: • E.g. allocated advance letters in the near future • Substitutive material (phone numbers available): Young people age of 15 – 34, foreigners, people with high education etc. • > Efficient delivery: SMS, email, web • Fast, cost effective • Including personal mobile links (SMS, email) • > Expresses daily routine in using new technology and media in survey process Etunimi Sukunimi

  9. https://youtu.be/0LOeplL5z8o Etunimi Sukunimi

  10. Thank you! Etunimi Sukunimi

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