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BGC Survey Results and Business Plan Insights: Enhancing Member Experience

On March 25, 2010, the BGC conducted a member survey to gauge opinions and improve club enjoyment. Results show a 72% male and 28% female response, with a 45% overall participation rate. Members highly value social activities and are satisfied with BGC's offerings. Capital expenditure priorities were identified, including upgrades and improvements for the golf course and facilities. The objectives focus on enhancing golf, social experiences, and increasing membership across categories while maintaining strong governance and financial health.

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BGC Survey Results and Business Plan Insights: Enhancing Member Experience

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  1. Members Information Night • SURVEY RESULTS • BUSINESS PLAN 25 March 2010

  2. Survey Results • Replies: Male - 336 or 72% of respondents Female - 131 or 28% of respondents (in line with membership ratio). • 45% of voting Members replied. • Thanks – excellent response and representative of Club Membership.

  3. Purpose of Survey • Determine Members views on BGC and improve Members enjoyment of club. • Gain understanding of capital expenditure priorities. • Set benchmarks to monitor improvement. • Input for business plan.

  4. Rating of Social Activities • BGC seen as the benchmark for social activities compared with other golf clubs in the area • 30% visited the club socially “infrequently” • 43% “once or more per week” • New clubhouse highly regarded and a real boost to social and golfing activities • Challenge is to continue to stage events of interest

  5. Capital Expenditure Priorities • Practice nets • Safety net for first fairway • 9 plus 9 project when funds permit • Improve current course condition • Build “elephant pond” at 18th green • BBQ and umbrellas for balcony • Upgrade ground maintenance shed

  6. Rating of BGC Overall • 96% satisfied or better • Only 4% dissatisfied and 0% extremely so • 82% rate BGC the same or better than other golf clubs in the area • Majority did not want to “go fully private” or change name • Not a time for complacency but to address all areas of concern

  7. Future Surveys • Repeat in 12 months • Aim for significant improvement in “Very Satisfied” and “Excellent” across all categories • An ideal tool to find out what Members want and to monitor progress

  8. BGC Objectives Objective 1: To have a reputation for the best combination of golf, social activities and catering in the region by: • Continuing strong social programme • Improving golf course (see Objective 2) • Addressing issues raised in survey in relation to catering by regular formal meetings • Re-instating half-way house • BGC seen as much more than a golf club

  9. BGC Objectives Objective 2: To improve the course and practice facilities to meet Member’s expectations by: • Installing practice nets by September 2010 • Installing safety netting and opening new 1st tee by May 2010 • Opening new chipping green area by July 2010 • Introducing and documenting new maintenance techniques for greens by end March 2010…continues…0

  10. BGC Objectives (cont….) Objective 2 cont…: • Standardising depth of bunker sand and improving drainage where required by end September 2010 • Documenting 3-year path re-building plan by August 2010 and implementing as funds permit • Repairing bare patches on fairways by September 2010 • Continuing efforts to fix smelly creek – Task Force formed • Repairing retaining wall on 16th by December 2010 • Recruiting additional qualified Grounds Person in 2011 • Continuing “Bayview Brigade” course improvement days

  11. BGC Objectives Objective 3: To increase all Member categories to at least 95% of optimum capacity, by: • Determining optimum capacity per category • Encouraging current Members to upgrade to higher categories (e.g. 6 to 7 day, 5 to 6 day etc.) • Introducing monthly fee payment scheme • Offering friend or partner new Member incentives • Holding at least one Open Day each year • Reintroduce “try before you buy” Membership – very successful some years ago • Promoting new Social Playing Member category to fill available more fully utilise course during quite afternoons

  12. BGC Objectives Objective 4: To maintain good corporate governance, by: • Preparing, communicating and implementing business plan • Planning for Board succession by encouraging suitably qualified members to join BOM committees • Co-opting one member of Ladies’ Committee to each BOM Committee - better communication within club • Finalising 3 year employment contract and KPI’s for GM • Achieving full OH&S compliance and reduce risk • Assessing Board performance against business objectives

  13. BGC Objectives Objective 5: To increase non Member and corporate revenue to at least $100k p.a. on average for 2010 to 2013, by: • Analysing and maximising course utilisation • Increasing external income from functions e.g. Comedy Nights, Corporate Challenge Cup, Senior Pro-Am, weddings. • Actively seeking more corporate golf days (Fridays mainly) • Offering more flexible Corporate Membership packages • Increasing uptake of Social Golfing Memberships (RSL’s) • Maximising use of new website to promote Club

  14. BGC Objectives Objective 6: To remain financially strong with surplus funds, no temporary bank borrowings and a formal financial plan, by: • Establish a sinking fund using 70% of annual trading surplus • Using the remaining 30% for prioritised capital expenditure during the course of the following year • Increase income and reduce costs to meet operating surplus targets whilst maintaining Member satisfaction levels • Benchmarking income and expenses against similar clubs

  15. Building For the Future • Our goal is to ensure the long term financial security of Bayview Golf Club • We will seek to gain approval from Members to establish a “Future Fund” - 70 % of our trading surplus will be “locked away” for future major capital expenditure. Member’s approval will be required to draw down from this Fund • Such fund will “guarantee” that BGC is “storing the nuts away for winter” We will seek to have this requirement enshrined in the Articles of the Club by way of a Member vote at this years AGM. This will require future Boards to maintain this prudentially sound requirement • 30% of our trading surplus will be allocated to capital expenditure for the following year

  16. Building For the Future

  17. Members Information Night • Thanks for your • attendance and support 25 March 2010

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