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Washington D.C. Spring and Fall Advertising Campaign for The Washington Examiner

The Washington Examiner is launching a multi-channel advertising campaign for Spring and Fall 2007. This campaign includes Broadcast and Cable TV ads on major networks like NBC4, ABC, and CNN, with two new commercials, "Elevator" and "Dinner Date." Additionally, we will utilize outdoor advertising through 96 transit shelters and 25 Metro subway dioramas, featuring innovative headlines. Print ads comprise half-page and full-page color spots in key publications. Join us for local events and partnerships to boost visibility and engagement in Washington D.C. from June to December 2007.

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Washington D.C. Spring and Fall Advertising Campaign for The Washington Examiner

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  1. 2007 Marketing Update Washington D.C.

  2. We are buying the following: Broadcast TV Cable TV Outdoor Radio In Paper Online B2B SPRING and FALL Advertising CAMPAIGNfor The Washington Examiner

  3. Broadcast and Cable Television The Washington Examiner is focused on reaching our targets by placing our two new TV ads in specific TV Channels • Broadcast Networks • WUSA • NBC4 • ABC • CBS • WJLA Cable Networks • CNN • Golf Network • Sports Net • Discovery Health • Animal Planet • Bravo • CNBC • E! • ESPN • Food • Network • FX • Comedy Central • TNT • USA • Fox News • Two New TV Commercials • Elevator :30 • Dinner Date :30 • Flight Dates • 5-7-07 • 5-14-07 • 5-21-07 • 6-4-07 • 6-11-07 • 6-18-07 • 8-20-07 • 8-27-07 • 9-3-07

  4. Washington D.C. 96 Transit Shelters 25 Metro Subway Dioramas Benefits of Outdoor Display Delivers high circulation figures due to its curbside positioning along main roads Penetrates areas where other out-of-home coverage is limited or unavailable Outdoor

  5. Six new headline ads that we will be running 2X per week as fillers or scheduled Breakfast of Geniuses. Brainosterone. Brains of Steel. Make Your Two Cents Worth More Like $1.50. Schmooze Smarter. Make Knowledge More Common. In-Paper

  6. Newspaper Advertising Source & Circulation Source: Half-Page, 4-Color ROP Ads “Connections” Retailer Advertising Guide & National Advertising Guide: Full-Page, 4-Color ROP Ads, Full-Page Premium Profile B to B 1/2 Page, 4-C ad Full Page, 4-C ad Premium Profile

  7. Print Support Four-Page Wrap Examiner Online

  8. June 8th – 10th Celebrate Fairfax June 11th – July 13th Name this Bridge Contest (Mandarin Hotel) July 5th – 8th AT&T National Golf Tournament (Tiger Woods PGA) July 28th – Aug 5th Legg Mason Tennis Classic Back Packs 4 Kids NBC4, Mix 107, 105.9, CVS Sept 15th Arts on Foot Festival Sept 15th – 16th VA Wine Festival Oct 10th/25th – 26th Marine Corps Health and Fitness Expo Oct 28th Marine Corps Marathon 10k Partnerships, Contests and Branding Opportunities June –December 2007

  9. Partnerships in the Market

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