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Personal – Professional Branding (US HISPANIC CHAMBER OF COMMERCE) September 21, 2014

Personal – Professional Branding (US HISPANIC CHAMBER OF COMMERCE) September 21, 2014 (Developed and Presented by Bill Brennan. Developing Your Personal-Professional-Brand. Threats. Opportunities. Strengths. Weaknesses. Recognition or Utilization. Aspirations. Growth.

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Personal – Professional Branding (US HISPANIC CHAMBER OF COMMERCE) September 21, 2014

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  1. Personal – Professional Branding (US HISPANIC CHAMBER OF COMMERCE) September 21, 2014 (Developed and Presented by Bill Brennan

  2. Developing Your Personal-Professional-Brand Threats Opportunities Strengths Weaknesses Recognition or Utilization Aspirations Growth Where have you grown? Where do you want to grow? Where do I have skills that are not being recognized or utilized? Communication How can I demonstrate or communicate this within the organization?

  3. Company or Organizational Brands Steve Jobs: https://www.youtube.com/watch?v=keCwRdbwNQY

  4. Looking Back Down the Fairway (an Executive’s story) How do we get things going here? (29 years old)

  5. The Development & Delivery of Value Creating the “value” Communicating the “value” Delivering the “value” Identifying the “value”

  6. James Frey: • http://www.oprah.com/oprahshow/James-Frey-on-Originally-Shopping-His-Book-as-a-Novel-Video

  7. EXERCISE

  8. Build and Maintain Your Brand • Recognize and focus on yourself (& your organization) as a brand • Strong first impression – • Deliver results (consistently) – • Focus on Personal-Professional Growth (skill development) – • Develop a “plan” each year • Monitor – social media • Develop & manage relationships • Evaluate “your brand” on a regular basis (quarterly) – • Re-Brand if needed • Take the long view

  9. BILL BRENNAN Senior Associate 312 Mendoza College of Business University of Notre Dame Telephone: (574) 631-2890 Cell: (574) 300-9671 E-mail: Brennan.50@nd.edu

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