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Tablet PC Strategy

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  1. Tablet PC Strategy Sarah Bussell Tablet PC Workshop July 2005

  2. Tablet Adoption Worldwide Market Size Worldwide Market Volumes Convertible Convertible Slate Slate • Slate market shows slow and steady growth – represents one third of the Tablet PC market • Slip in Tablet PC sales in Q1’05 prior to key product launches from HP and Toshiba • The convertible tablet category has doubled (from 5 to 10 form factors) since January. NOTE: HP tc1100 included in convertible market. Averatec excluded from the market (consumer Tablet PC) Source: IDC

  3. IDC Tablet PC ProjectionConvertible vs. Slate

  4. HP Tablet PC Strategy • Drive mainstream tablet adoption in mobile computing environments by providing Tablet PCs that are… • Affordable • Easy to use • Reliable • Secure

  5. The Convertible Advantage • Brings Tablet computing to a wider audience • Users more willing to try Tablet when they have comfortability of the standard notebook design • Able to provide full computing power in a tablet design • Keeps costs under control • Features that drive cost/price premiums in hybrid/slate designs • Unique accessories • Unique, stand alone keyboard • ULV/LV processors • Smaller HDDs • Mechanical complexity • Easier to manage a mixed mobile computing environment • HP tc4200 shares docking, travel battery, features, and other accessories with entire business notebook line

  6. HP Compaq tc4200 Tablet PCKey Features Full Voltage Intel Pentium M processors Digital eraser pen with tether and clip Battery Life: 6-cell standard battery with LED fuel gauge 8-cell travel battery option Ambient Light Sensor Wireless Assistant Dual pointing devices Multi-insertion HDDs HP Mobile Data Protection System reduces shock and vibration by up to 50% under normal mobile usages Full magnesium alloy enclosure, complimented with a new HP Panel Protection System reduces scuffing & damage Scratch-resistant In-mold Lamination HP Protect Tools Optional integrated smart card reader 12.1” XGA WVA display Dimensions: 1.35” (at front) x 11.22” x 9.25” 34.3 mm (at front) x 285 mm x 235 mm 4.6 lb/2.08 kg

  7. The Future in Tablet PC Hardware What is the right combination of performance, mobility & price to provide the optimum user experience? • Advances in digitizer technology • Wireless WAN integration • Low voltage vs. full performance processors • UMA vs. discrete graphics • Docking requirements • Panel size • Integrated ODD (if yes, modular or fixed)

  8. What can we be doing today to drive adoption? • Demo units, marketing materials, training...

  9. Questions? FEEDBACK: sarah.bussell@hp.com

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