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WMO Workshop on Public Weather Services – Publicity

WMO Workshop on Public Weather Services – Publicity. David Hui. Macao , 18 April 201 3. People only take action if they trust the warnings. + TRUST. Warnings. Q: How to gain this trust when warnings are issued only occasionally?. R elevance + V isibility = Credibility.

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WMO Workshop on Public Weather Services – Publicity

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  1. WMO Workshop on Public Weather Services –Publicity David Hui Macao, 18April 2013

  2. People only take action if they trust the warnings + TRUST Warnings Q: How to gain this trust when warnings are issued only occasionally?

  3. Relevance +Visibility = Credibility • Build up credibility through education and outreach • Establish/ maintain • scientific capabilities • Establish good connections with users • Assure on a daily basis integrity & readiness

  4. Publicity Pamphlets • Pamphlets on weather warnings • Meanings • Response actions • Precautionary announcements included in warnings to advise response actions • Low cost and detailed

  5. Publicity Video • 30 – 60 seconds video on weather warnings • With emphasis on response actions • Also for promoting new services • Impressive, briefed, expensive

  6. TV, the most popular channels to access weather information

  7. Let’s exercise again @ PWS workshop

  8. Group Exercise: Make your warning known in 1 minute • From groups • Discuss and select one warning system of your NHMS • Write a video script to publicize actions to be taken when warning in force. • Keep it short and simple • Read it out, or present it in your own way

  9. Samplehttp://www.isd.gov.hk/eng/api_more.htm#o

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