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Marketing Principles for Mix Marketing Segments

This report describes about a firm that is focusing on producing energy drink for sportsperson. It focuses upon to increase the sale of the product.

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Marketing Principles for Mix Marketing Segments

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  1. aadfdfsd MARKETING PRINCIPLE

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  3. Appy foods and drinks produces a wide range in healthy drink for both children and families. However, there main aim is to attract the residents of UK As stated in the report, mentioned firm is focusing on producing energy drink product for sportsperson as it will keep them fit and fresh all day. In order to increase the sale of the product, the firm will focus on demographic and pshychograhpic segmentation. For Demographic Segmentation Product Price Place Promotion 1.1 Marketing mix for two different segments

  4. Product Price Place Promotion For Psychographic Segmentation

  5. In this, mentioned firm have to market their products differently for both customers and business people. It is because both the segments have their own pros and cons and cited firm have to understand this and need to differentiate their products accordingly. 1.2Illustrating differences in marketing products and services to business rather than consumers

  6. International market means transfer of goods and services from one country to another whereas domestic market means transferring goods and services within the same country. In international market, documentation is considered as most complex procedure but in domestic market not that much documentation is required. Letter of credit is used as a common mode in international market for payment whereas DD, cash, cheques are used in the domestic market. 1.3 How international marketing differs from domestic marketing

  7. THANK YOU

  8. Blythe, J., 2013. Principles and Practice of Marketing. SAGE. Dibb, S. and Carrigan, M., 2013. Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change. European Journal of Marketing. 47(9). pp.1376–1398. Kim, J. H. and Hyun, Y. J., 2011. A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector.  Industrial Marketing Management,  40(3). pp. 424-438. Reference

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