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Effect of Artificial Intelligence on Social Media

AI has the potential to impact our daily life activities. Since there are more than 2 billion social media users across the globe, you can comprehend the fact that there is a huge market potential out there, and if you are willing to explore this aspect, you must invest in AI. As per the study of Markets and Markets, AI for social media is expected to reach a market value of $2.1 billion by 2023.

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Effect of Artificial Intelligence on Social Media

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  1. Session 1

  2. Effect of Artificial Intelligence on Social Media AI for social media marketing, I'm sure this might not be new to the ones who have rudimentary knowledge about AI. This technology has multifaceted uses and can impact the ways business runs. AI has the potential to impact our daily life activities. Since there are more than 2 billion social media users across the globe, you can comprehend the fact that there is a huge market potential out there, and if you are willing to explore this aspect, you must invest in AI. As per the study of Markets and Markets, AI for social media is expected to reach a market value of $2.1 billion by 2023. This whopping rise clearly indicates the growing importance of Artificial Intelligence Certification in today’s era.

  3. How is social media using AI? One of the simplest ways to highlight how AI is impacting social media is by presenting the content that we would like to see. If you have noticed, you would have definitely come across the option of "people you may know". This is the most evident example of how social media platforms like Facebook are using machine learning. ' On a similar note, Linkedin also uses AI to make the right job recommendation or recommend the people you would like to connect with. Another example that we would like to quote here is that of computer vision, which is an AI technology to track your features and overlays filters on your face, which also moves along with your face in real-time.

  4. Social Creation and Management: Another area where AI is actively used is social creation and management. There are tools that help auto-generate social media content across different channels, like hashtags and shortened links. Social Insights: AI-powered tools are used to draw insight from the brand's social media post and the audiences. These tools analyze the social media post and assess what is being said, thereby drawing considerable information. It helps in analyzing trends that are popular amongst the customer, target audience and find new customers.

  5. Social Media Advertising: The next popular use of AI in social media is to run paid ads to the platform based on the customer's behavioural aspects. There are AI tools that write Facebook and Instagram ads for you. These ads help in better conversion, thus giving you good results and also generating brand awareness. These are a few of the many uses of AI on the social media front. Marketers are exploring the various ways of optimally using these tools and deriving inferences from them.

  6. What's next? In the times to come, we are going to witness a rise in the demand for AI professionals who can help in leveraging this technology. AI has a huge potential for brands and the people who wish to make a career as a tech expert. To enrol for the artificial intelligence certification program, you must connect with the Global Tech Council, one of the most recognized online platforms for artificial intelligence certification.

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