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Elections and Campaigns

Elections and Campaigns. Shaping Public Opinion through Interest Groups, Propaganda Techniques, and advertising. Public Opinion: Total of the opinions held concerning a particular issue Shaped by family values, friends, neighborhood… Polling Data’s Role Role of Media Propaganda.

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Elections and Campaigns

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  1. Elections and Campaigns Shaping Public Opinion through Interest Groups, Propaganda Techniques, and advertising

  2. Public Opinion: Total of the opinions held concerning a particular issue • Shaped by family values, friends, neighborhood… • Polling Data’s Role • Role of Media • Propaganda What is Public Opinion?

  3. Testimonials: Endorsements of person/idea • Bandwagon: Follow the others/peer pressure • Name Calling: Unpleasant labels or descriptions • Glittering Generalities: Vague statements that have little real meaning (i.e. use of freedom and patriotism) • Plain-Folks Appeal: Understand average American • Card Stacking: Facts that support only one side Types of Propaganda

  4. Interest Groups: Organizations with common interest that try to influence policies (also known as a lobby group) • Lobbyist: person who is paid by group to represent that group’s interests (must disclose who they work for) • Impacts: Policies in Congress, Advertisements, Promotion of Public Ideas, etc. Interest Groups & Lobbyists

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