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Elections and Campaigns

Explore the impact of interest groups, propaganda techniques, and media in shaping public opinion. Understand how public opinion is influenced by family, friends, and the neighborhood, polling data, and testimonials. Learn about different types of propaganda techniques such as bandwagon, name-calling, and card-stacking. Discover the role of interest groups in influencing policies, lobbying in Congress, and promoting public ideas through advertisements. Uncover the importance of media in shaping public perception.

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Elections and Campaigns

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  1. Elections and Campaigns Shaping Public Opinion through Interest Groups, Propaganda Techniques, and advertising

  2. Public Opinion: Total of the opinions held concerning a particular issue • Shaped by family values, friends, neighborhood… • Polling Data’s Role • Role of Media • Propaganda What is Public Opinion?

  3. Testimonials: Endorsements of person/idea • Bandwagon: Follow the others/peer pressure • Name Calling: Unpleasant labels or descriptions • Glittering Generalities: Vague statements that have little real meaning (i.e. use of freedom and patriotism) • Plain-Folks Appeal: Understand average American • Card Stacking: Facts that support only one side Types of Propaganda

  4. Interest Groups: Organizations with common interest that try to influence policies (also known as a lobby group) • Lobbyist: person who is paid by group to represent that group’s interests (must disclose who they work for) • Impacts: Policies in Congress, Advertisements, Promotion of Public Ideas, etc. Interest Groups & Lobbyists

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