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Geographic Opportunities

Learn advanced strategies like competitor profiling, technology utilization, and customer qualification to increase market share efficiently. Enhance sales closing and customer relationships through targeted approaches and industry involvement.

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Geographic Opportunities

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  1. Geographic Opportunities

  2. Geographic Opportunities • Route Development • Database Management Tools • Utilize Technology • Competitor Profiling • Outsourcing Product/Brochure Distribution (Flyers, Door Hangers, etc…) • Call Frequency Management

  3. Closing Sales More Efficiently?

  4. Closing Sales More Efficiently? • Utilize Technology • Sell Yourself (Trust, Commitment, and Value) • Sell Your Company vs. Competitor • Utilize National Account Relationship & History • Transition from Equipment to Revenue Generation • Listen • Who is the Buyer/Decision Maker? • Team Selling

  5. Closing Sales More Efficiently? • Qualify the customer • Ask for the Sale • Continuing Education of Sales Techniques • Customer Budget Analysis (Yugo vs. Jaguar) • Long Term Relationship Building • Answer All Objections

  6. Increasing Market Share

  7. Increasing Market Share • Purchasing Incentives • Advertising (mailers, trade publications, & new product launch/campaign) • Increase Advertising Budget • Premier Service in the Market • Continuation of Sales Incentive Programs

  8. Increasing Market Share • Channel Alignment (Distributor/Direct) • Excel in a specific dimension • New Market Entry (Grocery/Big Box) • Turnkey Offering (electrical, plumbing, buildings, chemicals, pro-forma/business plan, lighting, air compressors, etc…) • Trade Association Involvement/Membership

  9. Increasing Market Share • Year to Year service value improvement • Affiliation/Association with Contractors and Architects • Project Administration/Development Fee for Self-Serve • Qualify your customer Operator vs. Investor

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