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10 Tips Integrated Website System - Goldminddigital.com

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10 Tips Integrated Website System - Goldminddigital.com

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  1. 10 TIPS TO INTEGRATE YOUR WEBSITE WITH YOUR BUSINESS AND DRIVE LEADS TODAY

  2. Start a website with a funnel in mind 1

  3. Hook your customers with content, services or products and send them through the funnel until those leads have converted. Create a game plan for each stage of the buying journey to keep them engaged. If you don’t, you won’t succeed, so go spend your money on something else. ( hey maybe the yellow pages ?... ) 1

  4. 1 Read more about the importance of funnels here

  5. Build your site around your USP 2

  6. Don’t showcase any waffle or pointless content which will clutter your page, increase bounce rates and decrease conversions. Be straight to the point and exhibit how your business stands out from the rest and why choosing you is the best decision they will make. Click here an introductory slideshow on the importance of building your site with a conversion centered design and here for the free ebook! 2

  7. You need to know your target audience 3

  8. Download our free excel Buyer’s Persona template to gain a fuller understanding of your customers and their buying journey. For more info on creating the ideal customer profile click here. 3

  9. Qualify your audience 4

  10. You don’t want to be wasting time with individuals who, at the end of the day, don’t have the Budget, Authority to purchase, Need for your service or the Timeframe in which to buy. The BANT approach is a vital component of the sales process that will optimize your time management and ensure you are only working with qualified leads. 4

  11. Set goals for your online presence. Ensure your business takes them seriously 5

  12. Great goals to set: • Goal 1 - X number of page signups per month • Goal 2 - X number of page interactions per month • Goal 3 - X number of blog articles posted per month 5

  13. Blog to create an influence in your niche ( Boost SEO ) 6

  14. Don’t get bogged down with keyword numbers. Instead focus on what works for your business. Become an industry expert and answer pressing questions your peers may have in your article. Click here for a guide to building your audience from the fantastic Quicksprout. Blogging can produce remarkable results so if you are not already regularly writing a blog, get started! Or if you feel you haven’t got the time, get someone to write for you. 6

  15. Advertise where your audience is and track what works 7

  16. This ties back in with your buyer’s persona. Establish where they are online and target your lead generation through that medium. If your buyers tend to be avid Facebook users, sign up for targeted Facebook advertising. If LinkedIn is popular in your network then optimize your LinkedIn page and post articles with relevant tags. Advertising in the right place is paramount to success and also must be executed in a manner that trumps your competitors. 7

  17. You must build core landing pages 8

  18. Landing pages will engage your leads with your business and increase conversion rates. Value must be abundantly clear, whether that be sending an ebook, or subscribing leads to updates on products or relevant blog articles. Give them a value based reason to sign up! Check out one of the Gold Mind landing pages here. 8

  19. Know what you solve (Problem, Priorities, Challenges and Content) 9

  20. Make a list of the reasons why people buy your product and service and how it can help them overcome any challenges they may face. When communicating with leads make sure your outreach is targeted very specifically with their business goals. General, non personalized outreach will get you nowhere these days! Gain a full understanding of the buyer’s journey and why choosing you can make their life that little bit easier and then adapt your outreach accordingly. 9

  21. UNDERSTAND YOUR BUYER'S JOURNEY AWARENESS CONSIDERATION DECISION 9 BUYERS PERSONA EXCEL SHEET TEMPLATE

  22. Ensure you have a proper system in place. From website to emails to calls. 10

  23. Create a structured outreach campaign that will save you time, increase lead conversion and maximize potential business opportunities. A number of online tools (we use ActiveCampaign) can automate the entire process for you and send out personalized outreach based on lead interaction, freeing up more time for you to tackle other tasks. 10

  24. INTEGRATE YOUR WEBSITE WITH YOUR BUSINESS TODAY: INTELLIGENT MARKETING FUNNELS

  25. INTERESTED IN GROWING YOUR BUSINESS? Make Data Driven Decisions To Drive More Revenue Place your screenshot here LEARN MORE

  26. Any questions? Reach us at: info@goldminddigital.com Canada: 778-200-668 USA: 360-205-1133

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