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Earring Tree

This project, led by Sarah Zoubaa, Erin Jones, and Madi Nickander, critiques the unrealistic body types portrayed by the media, asserting that only 5% of women naturally embody these standards. We highlight the disconnect between the average American woman and the model ideal, which contributes to harmful societal pressures regarding beauty. Our design, a tree symbolizing decay, reflects media portrayals of women. We aim to create a product line that promotes self-esteem and confidence, while seeking partnerships with brands like Dove. Our commitment to usability and constructive feedback will guide our future development.

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Earring Tree

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Presentation Transcript

  1. Earring Tree Sarah Zoubaa Erin Jones MadiNickander

  2. Our argument • “Only 5% of women naturally possess the body type often portrayed by Americans in the media” • Women in the media are not representative of the American population today • “Average American woman is 5’4” and weighs 164 pounds and the average American model is 5’11” and weighs 117 pounds” • Women are negatively pressured by the media to use makeup and jewelry to glamorize themselves • The design of our tree is meant to look dead or decaying to represent how women are portrayed in the media

  3. Rhetorical situation • Ethos • Goodwill and character • Pathos • Self-esteem and confidence • Logos • Functionality

  4. Printing out product

  5. Feedback • Changing our Design • Positive Feedback • Negative Feedback • Constructive Criticisms • Usability Testing

  6. Distribution of product • Online • Produce our own website to incorporate more products in the future that support our argument • Gain sponsorship from Dove Real Beauty Campaign • https://www.youtube.com/watch?v=iYhCn0jf46U • Offline/In-Store • Charming Charlie’s, Francesca's, Claire’s • In stores like these, our product will be sold alongside complementary items such as earrings

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