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Analyzing Media Types: From TV Commercials to Magazine Ads

This activity guides students through an in-depth analysis of various media types as detailed in Springboard Unit Two, Activity 2.3, Page 117 of the Student Book. Students will complete a chart after viewing selected media examples including emotional TV commercials, humorous ads, public service announcements (PSAs), and magazine ads featuring shock appeal, celebrity endorsements, and catchy jingles. By engaging with these examples, students will gain insights into advertising techniques and media influence on public perception.

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Analyzing Media Types: From TV Commercials to Magazine Ads

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  1. Memorable Media Springboard, unit two, activity 2.3, page 117

  2. Complete the chart of page 117 of your SB books after each type of media is viewed.

  3. TV Commericals Emotional : http://www.youtube.com/watch?v=fDCWAmSomGc Humorous: http://www.youtube.com/watch?v=tZXM_g3mqew http://www.youtube.com/watch?v=M7cUYVviK50 Current: http://www.youtube.com/watch?v=YpnxB76y3Nk PSA: http://www.youtube.com/watch?v=651wLlRWsaE

  4. Magazine Ads Shock appeal/Historical Events/Statistic Caption says: It is estimated that one person dies every 8 seconds from smoking. Stop smoking now!

  5. Magazine Ads Things we love

  6. Magazine Ads Celebrity Endorsement

  7. Audio Ads Catchy jingle: http://www.youtube.com/watch?v=YsFYhnUAhMY

  8. Computer Pop-Ups Often promote an exciting/interesting/great deal, prize, or offer

  9. Clothing Media Portray brands that Create an image Portray pop culture

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