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Key Technology Trends for Associations: Insights from 2010-2011

This presentation by Tom Lehman at the 2011 ASAE Annual Conference explores critical technology trends impacting associations. It covers advancements in mobile technology, social media integration, and eLearning, highlighting the increasing use of mobile apps among associations and the importance of video content. The analysis draws from various studies, such as the AMS Use and Satisfaction reports, showcasing how associations can leverage technology for improved member engagement and communication strategies. The discussion also touches on hybrid meeting models and the need to balance digital and face-to-face interactions.

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Key Technology Trends for Associations: Insights from 2010-2011

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  1. Technology Trends and Perspectives, 2010 ASAE Annual ConferenceAugust, 2011 Tom Lehman Lehman Associates, LLC Lehman Reports™

  2. Lehman Associates, LLC • Associations and Supplier Companies • Strategy consulting for technology and marketing • Customer Satisfaction, Market & Member Research • The Lehman Reports™ industry research series • Founded 1992, recent move to Alexandria, VA

  3. AMS Use and Satisfaction 2006-2011 • AMS International: CA, AU, UK 2010 • Association Technology Study 2011 • Fundraising Software 2011

  4. Technology Adoption Most frequently mentioned: • eLearning, LMS • Social media • Mobile • Meeting registration Lehman Reports Technology Study, 2011 (preliminary)

  5. A Few Hot Topics

  6. Mobile and Handheld • High growth for mobile Internet • One-third of associations offer a mobile app and / or a mobile web ($1M+) • Q: Mobile web versus apps A: Yes • Knowledge of members is critical • Branding issues, association positioning

  7. Broadband and Mobile One-third of whom do not have broadband at home 25% of smartphone users mostly go online using their phone, not a computer

  8. Communications and Marketing Integration Mobile Social Media / Networking

  9. Video – the new standard? • ASAE members say it is their preferred way to receive information • 71% of online users, 28% on any given day, access video sharing sites (Pew, 2011) • Clear trends in news, training, help files • Use cuts across the digital divide but challenges remain for key segments

  10. Is this the Future for Meetings?

  11. Simple Media Choice

  12. Not even this simple Add the communications media chart Relationship Quality in the Context of Computer- Mediated Communication, A social constructionist approach, Jens O. Meissner Presentation by John Niles, Global Telematics, at Transportation Research Board (TRB) Annual Meeting, Washington, DC, January 23, 2007.

  13. Media Choice is Complex • Beyond task type and complexity • Timing, sequence • Existing prior relationships • Individual versus group interactions • Individual versus location interaction • Demographics • Distance factors

  14. Future Meetings • Technology adoption • Redistribution of best match of method and task, of technology and function • A few disruptive technologies • Maximize the unique benefits of face-to-face, networking alone isn’t enough • Hybrid models of online and in-person events will increase use of both

  15. Thanks Tom Lehman Lehman Associates, LLC / Lehman Reports™ Alexandria, VA 703-373-7550 ▪ 888-221-0081 tlehman@ansible.com www.ansible.com www.lehmanreports.com

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