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Case: Wyndham International Fostering High-Touch with High-Tech

Case: Wyndham International Fostering High-Touch with High-Tech. Overview. Wyndham attempting to establish itself as recognized lodging brand Restructured from real estate to hotel company Core strategy of new guest program called Wyndham ByRequest. Wyndham ByRequest. Not points based

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Case: Wyndham International Fostering High-Touch with High-Tech

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  1. Case: Wyndham InternationalFostering High-Touch with High-Tech

  2. Overview • Wyndham attempting to establish itself as recognized lodging brand • Restructured from real estate to hotel company • Core strategy of new guest program called Wyndham ByRequest

  3. Wyndham ByRequest • Not points based • Customized guest profiles • Built on centralized IT infrastructure • Integrate data from different sources, and disseminate to geographically dispersed properties • Dedicated property-level personnel • Integrated organizational structure • Operate at majority of Wyndham properties

  4. Competitive Advantage • Positive and Negative Aspects of program

  5. Branding • What is the value of a brand in the lodging industry?

  6. Sustainable Competitive Advantage

  7. The Analysis of Sustainability:The Logic of Barriers to Erosion and Response Lag Drivers

  8. Creating Barriers to Imitation

  9. Creating Barriers to Imitation

  10. IT Resources and Capabilities

  11. Complementary Resources Barrier

  12. IT Project Barrier

  13. IT Project Barrier

  14. IT Project Barrier

  15. Preemption Barrier

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