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Navigating Media Landscape: Amplifying MS Awareness Through Innovative Strategies

In today's media environment, bursting with content and fragmented audiences, it’s crucial for the National Multiple Sclerosis Society to effectively share its story. As television viewership declines and digital platforms rise, we can adapt by embracing new technologies and diversifying our outreach. By educating the public on MS's impact, connecting with individuals and families affected, and showcasing personal stories, we can engage and inspire support for our mission. Discover how we’re leveraging these strategies to enhance awareness and fundraising efforts for those living with MS.

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Navigating Media Landscape: Amplifying MS Awareness Through Innovative Strategies

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Presentation Transcript

  1. one thing people with MS can count on. NATIONAL MULTIPLE SCLEROSIS SOCIETY

  2. Getting Our Story Told to the Public (or how to get attention)

  3. Today’s Media Environment • Explosion of media choices • Media “clutter” is at an all time high • Younger audiences are harder to reach than ever before due to fragmentation and internet • Television viewership down – radio good

  4. High speed internet access delivers video, audio and voice • Out of home media is gaining strength • Paid advertisers are demanding reduced clutter

  5. How Do We Survive the Changes? • Learn the new technologies • Leverage your own web site • Diversify placements • Target your audience

  6. Why is Our Story Important? • Educate the public about the disease and impact on society. • Provide linkage to people with MS and their families • Soften the market for fund raising work

  7. What NMSS has done…. • Focused on individual stories • Kept website up to date • Knows writers and reporters in the science field • Target stories to market

  8. What is Your Society Doing?

  9. one thing people with MS can count on. NATIONAL MULTIPLE SCLEROSIS SOCIETY

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