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COMM 226 E-Commerce, Social Networking and Web 2.0

COMM 226 E-Commerce, Social Networking and Web 2.0. Chitu Okoli Associate Professor in Business Technology Management John Molson School of Business, Concordia University, Montréal. E-commerce. What is E-commerce, and how is it used?.

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COMM 226 E-Commerce, Social Networking and Web 2.0

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  1. COMM 226E-Commerce, Social Networking and Web 2.0 Chitu Okoli Associate Professor in Business Technology Management John Molson School of Business, Concordia University, Montréal

  2. E-commerce

  3. What is E-commerce, and how is it used? • Buying and selling of goods and services over public and private computer networks • This definition restricts e-commerce to buying and selling transactions • Checking the weather at yahoo.ca is not e-commerce, but buying a weather service subscription that is paid for and delivered over the Internet is

  4. E-Commerce Categories • Merchant companies • that take title to the goods they sell • buy goods and resell them • sell services that they provide • Nonmerchant companies • arrange for the purchase and sale of goods without ever owning or taking title to those goods • sell services provided by others

  5. E-Commerce Merchant Companies • Business-to-consumer (B2C) • Sales between a supplier and a retail customer (the consumer) • Business-to-business (B2B) • Sales between companies • Business-to-government (B2G) • Sales between companies and governmental organizations

  6. Nonmerchant E-Commerce • The most common nonmerchant e-commerce companies are auctions and clearinghouses • E-commerce auctionsmatch buyers and sellers by using an e-commerce version of a standard auction • Clearinghousesprovide goods and services at a stated price and arrange for the delivery of the goods, but they never take title • Electronic exchanges match buyers and sellers; the business process is similar to that of a stock exchange

  7. Social networking

  8. What is Social Networking, and How is it Enabled and Affected by IS/IT? • A social network is a structure of individuals and organizations that are related to each other in some way • Social networking is the process by which individuals use relationships to communicate with others in a social network

  9. What is Social Capital? • Business literature defines three types of capital: • Physical: the investment of resources for future profit • Human: the investment in human knowledge and skills for future profit • Social: investment in social relations with the expectation of returns in the marketplace • Social Capital adds value in four ways: • Information • Influence • Social credentials • Personal reinforcement

  10. Which social media are best for business? http://www.quicksprout.com/2014/09/05/what-social-media-platforms-are-best-suited-for-your-business/

  11. Facebook for business https://www.youtube.com/watch?v=P_QukMBokZw

  12. LinkedIn for business https://www.youtube.com/watch?v=yM5K0ytrDDA

  13. Twitter for business https://www.youtube.com/watch?v=8Lx0FZUuC_k

  14. YouTube for business https://www.youtube.com/watch?v=P_QukMBokZw

  15. Web 2.0

  16. Web 2.0: Interactive applications and platforms on the web • Examples: smartphones, user created content, social networking, location and context-based services and dynamic marketplaces

  17. Sources • Most of the slides are adapted from COMM 226 Business Technology Management by David M. Kroenke, Andrew Gemino, Peter Tingling, and Earl H. McKinney, Jr. 2nd Custom Edition for Concordia University (2014) published by Pearson Canada. ISBN 13: 978-1-269-96956-7 • Other sources are noted on the slides themselves

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