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EDUCAUSE Policy Conference May 16, 2007

EDUCAUSE Policy Conference May 16, 2007. Academic Learning. Community and Relationship Development. Experiential Learning. The Cdigix Vision. To be the leading global provider of digital media services to the educational market.

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EDUCAUSE Policy Conference May 16, 2007

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  1. EDUCAUSE Policy Conference May 16, 2007 .

  2. Academic Learning Community and RelationshipDevelopment Experiential Learning The Cdigix Vision To be the leading global provider of digital media services to the educational market • by enabling universities to solve their entertainment and educational media needs; and • by empowering students, alumni and faculty to consume, connect, and communicate via digital content. Strategic Intent - Where faculty, students and alumni love to experience any entertainment and educational media on demand.

  3. Company rededicates its focus to C-Labs product Dec 2006 -Feb 2007 Sept 2005 -Dec 2006 • Sign 43 additional commercial contracts • Raise first institutional investment capital May 2004 -Aug 2005 • Sign 30 commercial university contracts • Deploy at 21 schools in ’04-’05 school year including Purdue, Michigan, Tufts and Tulane May 2003 -April 2004 • Launch Ctrax at Yale University • Raise Additional Investment $$ May 2002 -April 2003 • Secure additional content deals w/ Warner Bros. & others • Pilot at Duke & Wake Forest • Develop C-Labs & Cvillage May 2001 -April 2002 • Secure content deals w/ Disney & others • Beta launch at Duke May 2000 -Apr 2001 • Raise initial seed capital • Launch initial venture 6/00 Business Timeline

  4. Phase 1: Video • The “Extra Slice” Syndrome • Students will not pay $0.01 but, • Students will devour content if free • However, studios not yet willing to offer free or low cost to schools

  5. Phase 2: Legal Music Services • Labels have been generous in offering lower content cost for students • Many schools have been willing to subsidize legal music services, but • Students don’t see them as competitive with peer to peer • DRM restrictions and limits on selection, and • The Model is changing to a “direct to consumer” advertising-only business • Music services work best if paired with filtering system • Some Campuses at 70+% penetration

  6. Phase 3: Video and Audio for Curriculum • Digitizing audio and video libraries for academic on-demand use by students is core for schools • Technology that delivers legal consumer services is same backbone for a/v curriculum delivery • Schools need a shared solution as it’s too expensive to do it yourself • Great possibilities for content sharing across schools to enhance learning and as source of new revenue

  7. Take control of your media • Stored in a central location • Content is digitized & archived • Presented in a unified format - regardless of source

  8. A Solution for Students: Anytime, anywhere access Never checked out Pause, restart, watch on the go A Solution for Staff: Minimal impact on IT Purchase 1 copy of media Resource saving Video Procurement A Solution for Professors: Control Viewing Periods Limit Access Distribute Lectures The Whole Campus Wins Students Librarians & Staff Professors

  9. Sample Partner Schools

  10. What Others are Saying… “We’ve had wonderful use of C-Labs in bringing digitized movie material into our educational environment but we’re just scratching the surface nevertheless.”Charles Phelps, Provost, The University of Rochester

  11. Summary • Music market has moved to “direct to consumer” with advertising model • Video (television) will likely follow but has not yet priced itself accordingly • University demand for entertainment services has cooled within the last 12 months • Schools need educational media services such as C-Labs to enhance the educational experience • Cdigix will be back with consumer services if universities see a future need and the business model makes sense

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