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rules

rules. New relationship. Give the people control, we will use it Dell hell Your worst customer is your best friend Your best customer is your partner. New architecture. The link changes everything Do what you do best and link to the rest Join a network / Be a platform Think distributed.

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rules

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  1. rules

  2. New relationship • Give the people control, we will use it • Dell hell • Your worst customer is your best friend • Your best customer is your partner

  3. New architecture • The link changes everything • Do what you do best and link to the rest • Join a network / Be a platform • Think distributed

  4. New publicness • If you’re not searchable, you won’t be found • Everybody needs a little SEO • Life is public, so is business • Your customers are your ad agency

  5. New society • Elegant organization —Mark Zuckerberg

  6. New economy • Small is the new big • Manage abundance (not scarcity) • Join the open-source, gift economy • The mass market is dead—long live the mass of niches • Google commodifies everything • Welcome to the Google economy

  7. New business reality • Atoms are a drag • Middlemen are doomed • Free is a business model • Decide what business you’re in

  8. New attitude • There is an inverse relationship between control and trust —David Weinberger • Trust the people • Listen

  9. New ethic • Make mistakes well • Life is a beta • Be honest • Be transparent • Collaborate • Don’t be evil

  10. New speed • Answers are instantaneous • Life is live • Mobs form in a flash

  11. New imperatives • Beware the cash cow in the coalmine • Encourage, enable, and protect innovation • Simplify, Simplify • Get out of the way —Craig Newmark

  12. ruled the earth If

  13. Media • The Google Times— Newspapers, post-paper • Googlewood— Entertainment, opened up • GoogleCollins— Killing the book to save it

  14. Advertising • And now a word from Google’s sponsors— Is advertising replaced by quality and service. Are the customers the ad agency?

  15. Retail • Google Eats— A business built on openness • Google Shops— A company built on people

  16. Utilities • Google Power & Light— What Google would do • GT&T— What Google should do Imagine a cable company as a platform for what we want to do.

  17. Manufacturing • The Googlemobile— From secrecy to sharing: Opening up the design process • Google Cola— We’re more than consumers

  18. Service • Google Air— A social marketplace of customers: Can an airline become a publisher for its wise crowd? • Google Real Estate— Information is power Eliminating the middlemen—or making them add real value

  19. Money • Google Capital— Money makes networks The Googliest job • The First Bank of Google— Markets without middlemen Open Bank, the transparent institution, the only bank you can trust

  20. Public welfare • St. Google’s Hospital— The benefits of publicness • Google Mutual Insurance— The business of cooperation

  21. Public institutions • Google U— Opening education • The United States of Google— Geeks rule

  22. Exceptions • PR and lawyers— Hopeless • God and Apple— Beyond Google? Is Apple the great exception or is it Googley?

  23. Generation

  24. Generation Google and the impact on: • Friendship— We stay linked forever • Publicness— Is privacy over? • Thought— Does the internet make us smarter? • Politics and government— Is this the transparent administration? • Talent— This is the creation generation

  25. On sale now www.buzzmachine.com/what-would-google-do/

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