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Campus Metrics Toolbox: Enhancing User Experience through Data Analysis and Engagement

Buffalo State's comprehensive toolbox includes site traffic analysis, webmaster mail, surveys, search keywords, usability studies, and focus groups. The Webmaster Mail feature organizes messages by audience and content for a strategic view of campus activities. Surveys via Zoomerang offer an open, user-friendly platform to collect data efficiently. Search keywords with Ultraseek generate weekly and monthly reports for content planning. Usability studies and focus groups help gauge user experience and encourage insightful discussions. The toolbox ensures engagement and data-driven decision-making on campus. 8

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Campus Metrics Toolbox: Enhancing User Experience through Data Analysis and Engagement

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  1. Buffalo State’s Metrics Toolbox • Site traffic analysis • Webmaster mail • Surveys • Search keywords • Usability studies • Focus groups

  2. Webmaster Mail • Oracle • Grouped by audience • Cross-referenced by message content Provides bird’s-eye view of campus at any given time

  3. Surveys • Zoomerang • Web-based; open to any user • Reminds campus that we’re here to help • Sample results Easy, easy way to collect quantifiable data

  4. Search Keywords • Ultraseek • Weekly “Top 30” • Monthly “Top 5” Able to create content calendar based on cyclical requests

  5. Usability Studies • Hands-on • Thorough, but quick • Developed to gauge the student experience Findings usually confirm existing data

  6. Focus Groups • Partnering with faculty moderators • Sessions for faculty/staff and current students Less rigid instrument allows for “ahas”

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