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THE PACKAGING ARENA THE MOST INNOVATIVE ENVIRONMENT FOR CONSUMER DRIVEN AND SUSTAINABLE

THE PACKAGING ARENA THE MOST INNOVATIVE ENVIRONMENT FOR CONSUMER DRIVEN AND SUSTAINABLE PACKAGING DEVELOPMENT IN EUROPE. RESEARCH INTERNATIONALISATION NEW BUSINESSES INNOVATION. Our strength lies in a network of members and partners, in Sweden and internationally. Our member companies

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THE PACKAGING ARENA THE MOST INNOVATIVE ENVIRONMENT FOR CONSUMER DRIVEN AND SUSTAINABLE

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  1. THE PACKAGING ARENA THE MOST INNOVATIVE ENVIRONMENT FOR CONSUMER DRIVEN AND SUSTAINABLE PACKAGING DEVELOPMENT IN EUROPE RESEARCH INTERNATIONALISATION NEW BUSINESSES INNOVATION

  2. Our strength lies in a network of members and partners, in Sweden and internationally. Our member companies represent the whole chain of the development process. MEMBER COMPANIES Karlstads Universitet Konsum Värmland Ek. för. Korsnäs Frövi AB Lietpak Löfbergs Lila AB Maxi ICA Stormarknad Packmarknaden Miller Graphics Scandinavia AB Motherland AB Nordic Paper Norrköping Science Park AB Ord & Bild Reklambyrå Partners Reklambyrå PipeChain AB Printplant AB Procordia Food AB Promens Lidköping AB Rottneros Bruk AB SCA Packaging Sweden AB Scandipac AB Smurfit Kappa Sverige AB Stora Enso Skoghall AB Sun Chemical AB SweFlex Svenska FlexografiInstitutet AB Svenska Mässan / Scanpack The Packaging Greenhouse The Paper Province Tryckeri Knappen AB UMV Coating Systems AB Attityd i Karlstad AB Aditro Logistics Barilla Sverige AB Billerud AB BrobyGrafiska Utbildning Bulldozer Reklambyrå BVD AB Clara Reklambyrå AB Cloetta Sverige AB EskoArtwork Evermarks Original Exonera AB FlexoPartner AB Front Pac AB Gazl AB Hynell Patenttjänst AB Ingridpac AB Invopack AB

  3. THE VALUE STAR

  4. THE SERVICE RESEARCH CENTER at Karlstad University, Sweden, is one of the world’s leading research centers focusing on service management and value creation through service. 14 out of 58 researchers are specialized on packaging. A unique professorship in products and services in a packaging context. PAPER SURFACE CENTRE is active in the area of coating, surface treatment and graphic technology of mainly forest industrial products. Vision to be a prime international research centre for future sustainable functional surfaces of paper and paperboard. HIGH LEVEL OF KNOWLEDGE UNIQUE COMPETITIVE ADVANTAGE BETTER PACKAGING BETTER BUSINESS RESEARCH

  5. PACKAGING CONSULTANCY Market Insight Prototyping HelpDesk Japan Workshops & Seminars Consumer Tests Packaging Research Packaging Development

  6. Land Area : 377,835 sq km(60/195)Population : 127,967,000(10/196)Birth Rate : 1.27(184/195)GDP : 4,384 bio USD(2/179)Average Life Expectancy : 82(1/192) WHY JAPAN? Land Area : 449,964 sq km (54/195) Population : 9,119,000 (88/196) Birth Rate : 1.80 (151/195) GDP : 455 bio USD (18/179) Ave. Life Expectancy : 81 (4/192) Sources :CIA, UN, WHO and IMF

  7. PAST JAPAN Gifts, sometimes for shrine ritual is the origin ofthe Japanesepackages.

  8. NOW UPDATED – with modern packaging

  9. DRIVERS

  10. Japanese consumer demands… • High premium on freshness • Very high quality demand - Package appearance • Always looking for product innovations - Frequent new product launches • Increasing preference for healthy products - High awareness of ingredients - 60% of purchasers check calorie

  11. WHY THE PACKAGING ARENA? • World leading packaging design companies • Tools and technologies for understanding the consumer • Specialized university education and pioneering research in packaging design and service research. • Efficient cooperation between different competences for optimizing a new package

  12. Swedish innovations - closer than you think

  13. INTERNATIONAL NETWORK/PARTNERS Faraday Packaging Partnership, Mintel International, GNPD Chinese Packaging Federation, CPF Kitech, South Korea Hansol Paper, South Korea CRIT, Bologna Italy JPI, Japan Packaging Institute IPPJ, International Packaging Professionals Japan Dai Nippon Printing, Japan The Pack Corporation, Japan Toyo Seikan, Japan Tokan, Japan

  14. APPLICATION AREAS TRAYS & BLISTERS Enhanced thermoformed packaging while moving to a Sustainable material BOXES & DISPLAY Unique design with shapes & extended embossing PAPER CUPS Allow free shapes, textures, patterns & embossing

  15. INTERNATIONALISATION

  16. Materials Science / Invest Packaging&FiberInvestments 2009-10 by market / region

  17. ”Foothold for the Scandinavian and European market”

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