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Europe 2004 Presentation

Europe 2004 Presentation. Key points from the survey. The FT is the number one business title on the survey, with 664,000 readers;

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Europe 2004 Presentation

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  1. Europe 2004 Presentation

  2. Key points from the survey • The FT is the number one business title on the survey, with 664,000 readers; • The FT continues to be the leading business publication in Europe, where we reach 6.6% of the Europe 2004 audience (only National Geographic has a higher coverage of 8.2% on the survey). The FT’s coverage is 20% higher than our nearest competitor (Time), 46% higher than the Economist and over 4 times that of WSJE. • FT.com is the biggest business website In Europe visited by 752,000 users in an average four weekly period; • FT.com is the leading business website and also the fastest growing website in Europe reaching 7.7% of the European business Internet audience. FT.com has increased its’ coverage on the survey by some 30% and is more than double the size of our nearest competitor, Economist.com, who reach 3.1% of business users across Europe. • The FT is still the best news and business title to reach large numbers of high profile decision makersand consumers with the largest coverage of this market and most targets. • The FT also has the lowest Cost Per Thousand across Europe-the FT is the most cost-effective publication at reaching senior business people in Europe. • One ad in FT and one ad on FT.com will reach 1.2 million people across Europe –an increase of 9% year-on-year. www.ft.com/toolkit

  3. The FT reaches the most important and affluent people in Europe Yr-on-yr, the FT has increased its reach across Europe to respondents working in key industries and key roles www.ft.com/toolkit

  4. FT’s performance on E2004- top line results

  5. The Financial Times is the number one business title across Europe reaching 20% more readers than our nearest competitor One issue of the FT delivers 664,000 readers The FT is read by more readers than the IHT, USA Today, WSJE and BusinessWeek combined. Source: Europe 2004 Universe: 10,046,000 Sample: 10,338 www.ft.com/toolkit

  6. The FT builds coverage more effectively across Europe than any other Pan European title % coverage Financial Times Time Economist BusinessWeek IHT WSJ Eur 1 issue 3 issues 6 issues 12 issues Source: Europe 2004 Universe: 10,046,000 Sample: 10,338 www.ft.com/toolkit

  7. In Continental Europe, the FT remains a very strong advertising proposition % coverage Even without the UK, the FT is still the second biggest builder in coverage across Europe. Time Financial Times Economist BusinessWeek IHT WSJ Eur 1 issue 3 issues 6 issues 12 issues Source: Europe 2004 Universe: 10,046,000 Sample: 10,338 www.ft.com/toolkit

  8. The FT is also the most cost effective publication (colour) across Europe CPT (€) - All respondents Full page colour in mags, 1/4 page colour in newspapers Source: Europe 2004 Universe: 10,046,000 Sample: 10,338 www.ft.com/toolkit

  9. Moreover, the FT is still the most cost effective publication across Europe for ‘black and white’ ads CPT (€) - All respondents Full page b/w in mags, 1/4 page b/w in newspapers Source: Europe 2004 Universe: 10,046,000 Sample: 10,338 www.ft.com/toolkit

  10. Profile of FT readers

  11. A typical FT respondent… • 84% are male (85% in E2003) • 46 years old • €110,506 income- down 7% yr-on-yr (due to decrease in UK sample) • 7 international business air trips • 2 cars in household • Work in co’s with an average of 936 employees • Responsible for an expenditure budget of $297,000 Source: Europe 2004 Universe: 10,046,000 Sample: 10,338 www.ft.com/toolkit

  12. The Financial Times is by far the number one for - high earning professionals and executives (€150k+) 139,000 FT readers earn over 150,000 euros - almost double the number the nearest competitor Source: Europe 2004 Universe: 10,046,000 Sample: 10,338 www.ft.com/toolkit

  13. The Financial Times is the number one titleat reachingkey business people working in key sectors across Europe REACH OF AUDIENCE Source: Europe 2004 Universe: 10,046,000 Sample: 10,338 www.ft.com/toolkit

  14. FT readers have the Highest Annual Personal Income... Source: Europe 2004 Universe: 10,046,000 Sample: 10,338 www.ft.com/toolkit

  15. …and the Highest Annual Household Income Source: Europe 2004 Universe: 10,046,000 Sample: 10,338 www.ft.com/toolkit

  16. Financial Times readers take 6+ International business air trips a year INDEX:263 FT readers are over 2.6 times more likely than the average to fall into this category 249,000 FT readers take more than 6 International Business air trips in a year- 34,000 than our nearest competitor proving FT readers travel the most on business Source: Europe 2004 Universe: 10,046,000 Sample: 10,338 www.ft.com/toolkit

  17. More Economist and WSJe readers rely on the FT for extra business news 43% of Economist readers read the FT Only 29% of FT readers read the Economist 63% of WSJE readers read the FT Only 12% of FT readers read the WSJE Source: Europe 2004 Universe: 10,046,000 Sample: 10,338 www.ft.com/toolkit

  18. Web Site Data

  19. FT.com is the leading business website across Europe Europe 2003 Europe 2004 (000’s) % (000’s) % • CNN.com 1,203 12 1,076 11 • BBC 1.076 10 1,101 11 • FT.com 592 6 752 8 • Bloomberg.com 493 5 461 5 • Economist.com 286 3 299 3 • Time.com 198 2 259 3 • Businessweek.com 228 2 200 2 • WSJ.com 122 1 188 2 • IHT.com 74 1 118 1 • Fortune.com 98 1 91 1 • FT.com has increased its number of users by over 30% since Europe 2003 • The FT reaches more internet users than Economist.com, Time.com and IHT.com combined. • The FT also reaches 4 times as many users than WSJ.com across Europe Source: Europe 2004 Universe: 10,046,000 Sample: 10,338 Figures are reach of websites visited in past 4 weeks www.ft.com/toolkit

  20. FT.com users are as invaluable to advertisers as FTN readers FT.com FTN % profile % profile • Work for an international organisation 40 40 • Household income €150,000+ 25 31 • Work in Finance 22 26 • 1,000+ employees in organisation 17 17 • Hold 2+ directorships 15 23 • Private investments of €500,000+ 19 24 • Take 6+ international business air trips p.a. 26 37 • Own a second home abroad 11 15 • Own an art collection 14 17 Source: Europe 2004 Universe: 10,046,000 Sample: 10,338 www.ft.com/toolkit

  21. Advertisers have an opportunity to reach 2 different audiences Although FT.com and FTN respondents have a very similar profile, there is an opportunity to reach a completely different set of people as 65% of FT.com users do not read the FT newspaper 65% of FT.com users are NOT average issue readers of the FT newspaper (in last 4 weeks) Source: Europe 2004 Universe: 10,046,000 Sample: 10,338 www.ft.com/toolkit

  22. One ad in FT and one ad on FT.com will reach 1.2 million people*... ...compared to only 286,000 people from one ad in WSJ Europe and one ad on WSJ.com *Based on AIR for newspaper and used last four weeks for internet

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