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Expand Your Network

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Expand Your Network

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  1. EXPAND YOUR NETWORKConnecting with Service

  2. What is Networking? Networking is about finding ways to have meaningful conversations and add value to someone’s life by connecting with them.

  3. Where do I Network? INFORMAL Everywhere you go – walking dog, picking up dry cleaning, wherever you can say hello to people FORMAL • Networking Organizations • BNI – Business Networking International • National Women Business Owners • Toastmasters

  4. Where do I Network? ONLINE • Yahoo groups • Meet up Groups • Linkedin • Facebook EVENTS • Social • charity events • sportingevents

  5. Gain visibility in the community • Attend networking events • Taking/giving classes • Writing articles • Hosting open houses • Always carry business cards and find where to post signs, business, cards, materials • Volunteer in community • Media interviews

  6. Ask For referrals Encourage word of mouth referrals with personal connections.

  7. What Do I Do at These Events? Don’t stand in corner and eat!!! Finding ways to reach out! Networking like dating – if you go to an event and it doesn’t work, don’t go back. Focus on giving not on getting

  8. Top Ten Tips for Successful Networking • Relax, be yourself, smile. Take a breath. • Focus on giving not on getting. (don’t just get their card) • Connect • Be open • Say hello to people • Offer something (an article related to their interest) • Give them something (name of hair stylist) • Add them to you newsletter list • Get their card. Write a note on the back • Email them next day

  9. How to Expand Network Complete the EXPAND YOUR NETWORK WORKSHEET

  10. Principles of Target Marketing Specialization/target marketing reduces your competition • Choose at least 3 of them (with at least one being VERY LARGE) • Suggest 2 major markets and 3 minor markets to start

  11. WHAT IS A GOOD TARGET MARKET? • People who are aware that they have a problem or challenge health-wise. • They’re will and able to pay to solve that problem. • They’re easy to reach. • It makes you happy to serve this group.

  12. Types of Target Markets • High stress occupations such as military, sales, etc. • Pregnancy • Athletes (gymnasts, cyclists, triathletes, runners) • Self improvement people • Pre/post recovery • Senior citizens • Specific health concerns (i.e. diabetes, insulin resistance, cancer, fibromyalgia, high blood pressure) • Wellness providers

  13. Identify Your Target Market(s) Complete the TARGET MARKET ANALYSIS WORKSHEET

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