BIG DATA A REVOLUTION
Big data is not all about business, though, it has the potential to understand customers and their behaviors and preferences, animate a still photograph, perform diagnostic analysis, predictive analysis, prescriptive analysis, monitor responses of a campaigns and find out segments which respond most and least. These analysis are pivotal for running a business.ttt Donu2019t doubt it u2013 big data is here to stay, making it essential to understand both the benefits and the risks. Data ever since had been the backbone of civilization, as it evolved in the 17th and 18th Century but was restricted by the narrow scope of data available. Now itu2019s readily available and opening up a new world. Tech giants like Amazon, Inc., a Seattle, Washington-based, the largest e-commerce marketplace and cloud computing platform in the world uses big data to identify personal interest by what a customer previously likes specifically items which a user potentially might want to buy. Amazonu2019s version of big data can be described in terms of data management challenges that u2013 due to increasing volume, velocity and variety of data u2013 cannot be solved with traditional databases. As the column says the important concept is commonly known as u201cthree Vu2019su201d of big data.
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