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People say, "Nice to see you." The response can be, "Nice to be seen." This exemplifies marketing which in today's world has never been so important for both large and small companies alike. Marketing PowerPoint Presentation Content slides include topics such as: Defining the elements of Marketing, developing key positioning statements and messages for your products and services, using a three-step process for market research, and understanding the benefits of Internet marketing. Learning about marketing models, strategy and programs including slides covering branding, slides describing steps to market research followed by slides of effective marketing examples. Gain the necessary information on how to brand your business as well as ways to develop brand positioning. Further, this presentation includes slides covering marketing plan, slides about customer feedback followed by examples, plus slides teaching how to name a product, company and service. In addition you will receive slides covering marketing materials, internet marketing, search engine optimization, the future of marketing and much more. Slides can easily be tailored to your specific needs, use them with an LCD projector, make handouts, and/or create overheads. Each slide includes slide transitions, clipart and animation. Royalty Free - Use Them Over and Over Again. Once purchased, download instructions will be sent to you via email. (PC and MAC Compatible).
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Program Objectives (1 of 2) • Define the elements of Marketing. • Explore tips to market and brand your business. • Develop key positioning statements and messages for your products and services. www.readysetpresent.com www.bluesageconsulting.com
Program Objectives (2 of 2) • Use a three-step process for market research. • Understand the benefits of Internet Marketing. www.readysetpresent.com www.bluesageconsulting.com
A Challenge Please Write a One Sentence Definition for: Marketing, Branding and Positioning www.readysetpresent.com www.bluesageconsulting.com
Definition • The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. www.readysetpresent.com www.bluesageconsulting.com
The Benefits of Marketing www.readysetpresent.com www.bluesageconsulting.com
The Benefits of Marketing (1 of 3) • Describe your product or service to potential buyers using a variety of techniques. • Establish your brand and any philosophy or values associated with it. • Explain what needs are being met with your product. www.readysetpresent.com www.bluesageconsulting.com
The Benefits of Marketing (2 of 3) • Develop relationships with possible partners. • Communicate regularly with key stakeholders. • Explain to potential buyers and partners how to purchase your product/service. www.readysetpresent.com www.bluesageconsulting.com
The Benefits of Marketing (3 of 3) • Describe how your product/service is different than others on the market and who the ideal audience is for your products. • Advertise your products/services to different and various audiences. • Test product concepts. • Develop pricing strategies for individual buyers or market segments. www.readysetpresent.com www.bluesageconsulting.com
A Marketing Model www.readysetpresent.com www.bluesageconsulting.com
A Marketing Model (1 of 3) • Define your company’s strategy and how your products or services support the strategy. • Outline the goals of your product/ strategy in terms of market share, profitability, customer adoption, timing and milestones. www.readysetpresent.com www.bluesageconsulting.com
A Marketing Model (2 of 3) Develop programs that support the strategy • Promotions. • Lead generation. • Partnership. • Advertising. • Events. • Product/service launch. www.readysetpresent.com www.bluesageconsulting.com
A Marketing Model (3 of 3) Generate awareness for the programs that support your products and services • Internal communications. • Community relations. • Public Relations. www.readysetpresent.com www.bluesageconsulting.com
Advertising • Create a visible and favorable impression of your product or service. • Communicate your positioning in the market. • Reinforce your overall image and brand. www.readysetpresent.com www.bluesageconsulting.com
Marketing Strategy www.readysetpresent.com www.bluesageconsulting.com
Branding www.readysetpresent.com www.bluesageconsulting.com
Your Role as a Marketer www.readysetpresent.com www.bluesageconsulting.com
Get Customer Feedback www.readysetpresent.com www.bluesageconsulting.com
Search Engine Optimization www.readysetpresent.com www.bluesageconsulting.com
What is your next step? www.readysetpresent.com www.bluesageconsulting.com
Download “Marketing” PowerPoint Presentation at ReadySetPresent.com139 slides include: Defining elements of Marketing, developing key positioning statements and messages for your products/services, a 3-step process for market research, Internet marketing, marketing models, strategy and programs including branding, steps to market research, effective marketing, branding your business, developing your brand position, your marketing plan, customer feedback with examples, naming your product, company and service. Finally slides covering marketing materials, internet marketing, search engine optimization, the future of marketing and much more. Royalty Free – Use Them Over and Over Again. www.readysetpresent.com www.bluesageconsulting.com
