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Screening Ideas: Are they Opportunities? 5 Questions

Screening Ideas: Are they Opportunities? 5 Questions. What is your concept?)(What important customer problem can you solve?) How will you implement it ? How are you going to do it? Who Will benefit? & How? (How many customers are there that are willing to buy from you?)

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Screening Ideas: Are they Opportunities? 5 Questions

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  1. Screening Ideas: Are they Opportunities?5 Questions • What is your concept?)(What important customer problem can you solve?) • How will you implement it ? How are you going to do it? • Who Will benefit? & How? (How many customers are there that are willing to buy from you?) • Why can only you provide the solution? • How can you defend against others? Ask these questions BEFORE somebody else does!

  2. Screening an Opportunity:5 Questions • What important customer problem can you solve? How valuable? How painful? Remember, you need to change somebody’s behavior to buy your product.

  3. Screening an Opportunity:5 Questions • How are you going to do it? Business model: Product Distribution Location Technology/Innovation Service Brand

  4. Screening an Opportunity:5 Questions • How many customers are there that are willing to buy from you? & how? How many customers are there? (Market size) How many will buy from you? (Market share) Who will be your first customer (besides your Mom)? Who will be your 100th? Why will they buy from you?

  5. Screening an Opportunity:5 Questions • Why can only you provide the solution? How are you unique? What do you provide that nobody else can?

  6. Screening an Opportunity:5 Questions • How can you defend against others? Location, brand, patent (or other IP), great service, great taste, great fashion sense….

  7. Inspiration “To me the way you create a successful business is to differentiate …you could be in a crowded space but to me the people who learn to differentiate their business and their business models stand out.” -Kiran M Shaw

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