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Marketing Overview

This report provides an overview of the marketing strategies and results for the Vicon Annual Sales Meeting, including web traffic, downloads, print ads, education campaigns, and more.

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Marketing Overview

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  1. Marketing Overview What’s worked; What’s next…. Vicon Annual Sales Meeting

  2. Web Traffic Year over Year: Oct. 1 – Sept. 30 Visits: 138,896Unique Visitors: 77,313New Visits: 53.5 %US Visits: 70,952 Visits: 156,890 12.96%Unique Visitors: 90,526 17.09% New Visits: 55.8% 3.71%US Visits: 76,581 -4.49% 2013 2012 Vicon Annual Sales Meeting

  3. Web Traffic Year over Year: Oct. 1 – Sept. 30 Compared to 7% Increase for Year Prior! Visits: 138,896Unique Visitors: 77,313New Visits: 53.5 %US Visits: 70,952 Visits: 156,890 12.96%Unique Visitors: 90,526 17.09% New Visits: 55.8% 3.71%US Visits: 76,581 -4.49% 2013 2012 Vicon Annual Sales Meeting

  4. Regional Sites Now Running • www.vicon-security.mx • www.vicon-security.co.uk • www.vicon-security.de Vicon Annual Sales Meeting

  5. ViconNet JUMP Downloads • 1111 Downloads • 39% from the US • TOP Countries: • US: 431 • Mexico: 124 • Germany: 41 • UK: 39 • Qatar: 36 • Portugal: 26 • Canada: 24 • Israel: 22 • Brazil: 22 • Turkey: 20 • India: 18 Vicon Annual Sales Meeting

  6. Vicon Mobile – past 3 months • Pageviews: 1402 • Unique Pageviews: 1181 • Average time spent on page: 2:03 • Mobile Devices Unique Pageviews: 91 Vicon Annual Sales Meeting

  7. Vicon Mobile YouTube Demo Highest view rate of any Vicon video Vicon Annual Sales Meeting

  8. Print Ads • Regular placement in BNP publications • Vicon Mobile • Professional Services • ViconNet Zone • Education Campaign Vicon Annual Sales Meeting

  9. Education Campaign • 1015 Unique Pageviews • 519 Direct Entries – from campaign Vicon Annual Sales Meeting

  10. SourceSecurity.com We “own” this spot. • US: 12,146 impressions • Intl: 42,333impressions Vicon Annual Sales Meeting

  11. SourceSecurity.com US Edition • 481 unique page views • Cameras: 150 • Security Cameras: 139 • V960 Dome: 135 • IP Encoder: 104 • ViconNet Zone: 91 • Hemispheric Camera: 82 International (UK) Edition • 3,314 unique page views • Cameras: 828 • DVRs: 603 • Domes: 591 • HD Express: 563 • Software: 431 • SurveyorVFT: 416 Vicon Annual Sales Meeting

  12. American Jail Association • Primary sponsor of AJA Site • Skyscraper appears either left or right on EVERY page • Rotated with only 5 other sponsors Vicon Annual Sales Meeting

  13. Government Programs Vicon Annual Sales Meeting

  14. Dedicated Web Pages Vicon Annual Sales Meeting

  15. American Jail Association • In the past month: • 888 members have seen our ad • 186 members have seen our company landing page Vicon Annual Sales Meeting

  16. Small Trade Events • IT Summit – Seattle, WA • Pennsylvania Association of School Business Officials (PASBO) – Pittsburgh, PA • ASIS Boston • ASIS NYC • Air Force Tech Expo – San Antonio • Alabama Sheriff’s Conference • Northeast Security Systems Contractors Expo (NSSCA) – Marlborough, MA • Virginia School Plant Managers Association (VSPMA) – Norfolk, VA • Border Security Expo – Phoenix, AZ • College & University Police & Investigators Conference (CUPIC) – Fairfax, VA Vicon Annual Sales Meeting

  17. Updated Print • PSG – with HD Express • HD Express marketing materials • New ViconNet software brochure • Camera Guide? • Events Management? Vicon Annual Sales Meeting

  18. New for 2014 • AEC Program - BIM • iPresent Sales Tool Vicon Annual Sales Meeting

  19. New BIM Portal - ARCAT Vicon Annual Sales Meeting

  20. Who’s Using ARCAT? Vicon Annual Sales Meeting

  21. 2.7 Million User Visits Per Year • All Content developed by ARCAT expert specwriters and BIM developers • SPECS • All in the CSI 3-Part Format • All in DOC, RTF, WP, Text and RFI • All same font, size, spacing, indentations, etc. • BIM • All BIM objects developed by ARCAT so they have the same appearance and same level of technical content • All in REVIT 2011, 2012, 2013 and 2014 formats Vicon Annual Sales Meeting

  22. Reach A&Es NOT specifically looking for us 85% of the searches on ARCAT.com are by product…only 8% by manufacturer. Manufacturer searches Other searches PRODUCT SEARCHES Vicon Annual Sales Meeting

  23. Advertising to A&E Community • Magazines • Full page monthly ads in 8 construction industry magazines • Search Engine Advertising • Google, Yahoo and 8 construction industry sites • Trade Shows • 20 x 30 booth at 5 major trade shows Vicon Annual Sales Meeting

  24. #1 in Search for CSI Specs Vicon Annual Sales Meeting

  25. iPresent Sales Tool Watch Video Vicon Annual Sales Meeting

  26. Marketing Overview Thanks. Questions??? Vicon Annual Sales Meeting

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