1 / 16

Best in France Project

Best in France Project. Mercedes-Benz in France. Florence Anna Arndt Brambach Norman Leung Madoka Ogawa Alexander Droulers. Mercedes-Benz Molsheim. Historical Overview. 1967: Inauguration of “Centre de Molsheim” by Royal-Elysées 1970: Creation of Mercedes-Benz France

gus
Télécharger la présentation

Best in France Project

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Best in France Project Mercedes-Benz in France Florence Anna Arndt Brambach Norman Leung Madoka Ogawa Alexander Droulers

  2. Mercedes-Benz Molsheim

  3. Historical Overview • 1967: Inauguration of “Centre de Molsheim” by Royal-Elysées • 1970: Creation of Mercedes-Benz France • 1994: Incorporation of Mercedes-Benz Molsheim S.A.S.

  4. Key figures

  5. Main Activities (1/2) • Axles • Vehicle Transformation • Chassis structure

  6. Main Activities (2/2) • Component Production

  7. Principal Clients • DaimlerChrysler Group • French retailers

  8. Why did Mercedes-Benz come to France ? A circumstance of history: An existing large imports site in Molsheim

  9. However, there are several advantages… • Lower costs of labour : For equivalent work, wages in Wörth are higher by 70% to nearly 100% than those in Molsheim • Low transportation costs

  10. Adapting and Overcoming Obstacles • Frequent strikes in France However: respect for social needs in MB Molsheim • The 35-Hour Week • Both parties benefited from it • No real adaptation when coming to France: more an adaptation today to German habits

  11. Reverse Adaptations • Germanisation of MBM • Language • Culture • Distinction between criticising the person v. the work • Gruppenarbeit – autonomous group structures

  12. Advantages for Trucking • High percentage of degrees awarded in science* • 8% of all 24 yr olds • 4th after the UK, Finland, and South Korea • Strong market for growth** • € 9.6 billion in 2002 • € 11.4 billion in 2007 • Existing infrastructure • Central location to European markets *Source : National Science Foundation, 2002 **Source : Datamonitor, Nov. 2003

  13. France as a Centreof Innovation • Globalisation and outsourcing • R&D and innovation centres • Ex. Research cluster in Rhône-Alpes • Ex. New concept of trucks with dual functions

  14. Mercedes as an Example • Historical Circumstances • Advantages and Adaptations • Outlook for France

  15. Last words We would like to thank: Claude Burger, CFO of MBM Michael Segalla, PhD, and the whole Jury

  16. Works Cited • Claude Burger • Mercedes-Benz Molsheim Presentation • National Science Foundation, “The United States in a Changing World”, 2002 • Datamonitor, “Medium and Heavy Trucks in France”, November 2003

More Related